Wednesday, 2 July 2008
Building a big brand on a small budget
On the surface, building a big, well-recognised brand with a small budget would appear to be an unattainable goal - but NetFlorist, one of the country's largest online gifting services with an annual turnover of R37-million, has proven than it can be done.
Established in 1997, as an online supplier of floral gifts and arrangements, the Johannesburg-based company has leveraged its strength and recognition in online flower and gift shopping to substantially broaden the repertoire it offers online shoppers.
Read more on building a big brand on a small budget
Established in 1997, as an online supplier of floral gifts and arrangements, the Johannesburg-based company has leveraged its strength and recognition in online flower and gift shopping to substantially broaden the repertoire it offers online shoppers.
Read more on building a big brand on a small budget
Posted by at 12:07 AM in Marketing Rocks