Wednesday, 2 July 2008
24 Ways to Get a Customer and Keep a Customer
Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way.
Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.
But first, more bad news. Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.
It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.
Read more...
Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.
But first, more bad news. Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.
It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.
Read more...
Posted by at 12:31 AM in Marketing Rocks