Tuesday, 24 June 2008
Supply Chain Visibility Improves Customer Satisfaction
Delivering the right product, at the right time, and in excellent condition is key to the success of every online retailer. But when that product has a limited life span, it becomes even more critical.
Executives of online retailer Provide Commerce know this all too well. The company offers ProFlowers brand fresh-cut arrangements through its ProFlowers Division and Web site. Product is shipped from 1 of 56 distribution facilities in the United States, and annual sales total about $300 million. Flowers generate 80% of Provide Commerce's business, with the remainder accounted by fresh fruit, sweets, and premium meats sold by a gourmet food unit under the brand names Cherry Moon Farms, Secret Spoon, and Uptown Prime.
Read more on Supply Chain Visibility Improves Customer Satisfaction
A case study is also available for download
Executives of online retailer Provide Commerce know this all too well. The company offers ProFlowers brand fresh-cut arrangements through its ProFlowers Division and Web site. Product is shipped from 1 of 56 distribution facilities in the United States, and annual sales total about $300 million. Flowers generate 80% of Provide Commerce's business, with the remainder accounted by fresh fruit, sweets, and premium meats sold by a gourmet food unit under the brand names Cherry Moon Farms, Secret Spoon, and Uptown Prime.
Read more on Supply Chain Visibility Improves Customer Satisfaction
A case study is also available for download
Posted by at 12:45 AM in Marketing Rocks