ecomZera Blog

Before we discuss on sandbox effect is, it should be noted that there are people who don't even agree that any sandbox effect exists. The sandbox is a theory to explain what the SEO experts have found with their listings. Whether we agree or not, effects of the sandbox exist.

Google's sandbox is a new filter that they put somewhere in 2004. This happened after the updates of Austin and Florida, known as the Austin update. The sandbox filter affects almost every new websites that are on the 'probation' status.

The effect of this filter comes with new websites when they may get into search engine results pages quickly and perform well for some time. But because of this filter, the new websites will not rank higher irrespective of original and well optimized content. This filter holds back new websites from getting quick success in search engine result pages. The challenge for webmasters and SEO services is that how to get your website out of sandbox effect.

The way to get out of sandbox effect

• The first and most important way to get out of sandbox effect is to wait.  Since the sandbox is a temporary filter and it's used only to reduce search engine spam, if you continue optimizing your website as it should optimized and built, you will eventually overcome the sandbox effect and join the mainstream of established websites.
  
  
• The sandbox filter affects websites that are more competitive keyword driven. In order to minimize sandbox effect, use relatively less competitive but popular keywords.
  
  
• If your site is in the sandbox, you can utilize this time to build your internet visibility and traffic resources outside the search engines. Usually, website owners tend to ignore other methods that are very effective in traffic building. These methods include community building, building inbound links with partnerships.
  
  
• Create some free blogs like wordpress, blogspot and post good content with backlinks to your website. Make sure you stay regular in posting. Thrice a week is okay for posting.
  
  
• As we already discussed link building plays a vital role in getting our site out of sandbox, manual directory submissions to quality web directories make a big difference. It pushes your website out of sandbox.

Google is going to great lengths in order to reduce search engine spam as there are spammers that faulted the established rules of search engine. While it may be the reason behind the use of sandbox filter, as the owner of a website you should ask yourself what Google expects in a website.

Google expects your website have quality content. Google may change procedure to check the quality of the site and the way to qualify content and inbound links, it still relies heavily on natural voting system and the basic aspects of a quality website are still the same. So create the website that Google simply cannot refuse.