Content Planning for Search Engine Optimization
by William Slawski
This post doesn’t describe the actual creation of content for a site, from an SEO stance, but it does detail some of the planning and steps that can be taken to help in the process.
It also doesn’t discuss some of the technical aspects of SEO that should be planned for to make a site easier to be found by search engines. But it does provide a number of questions that may make it easier for someone who is considering optimizing their site for search engines as they are putting together content for the pages of their site.
One of my favorite articles of the past few years on design is a Digital Web article from 2003 by G.A. Buchholz, titled A Content Requirements Plan (CRP) helps Web designers take a leadership role.
I think that part of the planning of the content of a site also should include an awareness of search engines, and a knowledge of some SEO goals. Those goals aren’t too difficult to keep in mind when it comes to creating the words for a site, but are definitely worth considering