ecomZera Blog

Today, every SEO blogger talks about SMM (social media marketing) what is it? The internet itself is a social environment; it was years before when you simply make a website and put information over there. Today, the internet becomes a place where people come and exchange their ideas thoughts, especially after the evolution of web 2.0

In short, the social media will be the future of internet, not only for the home users but also for those who are in the field of SEO. The evolution of social media has completely changed the SEO techniques and link building methods.

Link Building

After search engine algorithm, the second thing that is continuously evolving is off-page optimization (link building), before couple of years ago reciprocal linking had been performed by webmaster, then three way linking, then one way linking, then paid linking and now social media linking. The search engine algorithm continuously gives credit to those links that are coming from social media network websites like Digg, Stumble upon etc.

Google is the leader of creating social media environment, the social websites, blogs; platforms like youtube, myspace, facebook get lots of importance in webmaster eyes. Now the search engines algorithm gives more important to those links that come from social media websites. The best way to increase your links with SERP is to use combination of different social websites, like directory submission, bookmarking, local listening, article submission, and SMM.

The one of the most effective link building campaign is through blogging, write a blog related to your website and submitted it to other blogs with a powerful back link. Do mail to the bloggers and ask them to give reviews about your website and publish this post on their blogs. This will definitely increase your link popularity and you will get high PR back links and boost your search engine ranking.

Another benefit of getting links through blogging and content is that, when people read the blog post or content, they will come to your site for more information. The paid linking and other methods of linking will place your links on those pages that are not often visited by the people. Such links only give you listening not ranking and traffic.

So when people come to your site after reading blog on other websites, they will visit your website and if they will like your website; they will promote your websites on other blogs by placing your link in comments.

Nowadays, the social media marketing is only the way to get trusted back links and to boost your website in search engines.

Any kind of search engine score of your site which helps you to increase your page rank or the search engine ranking of your keywords will entirely depend on the on-page optimization of your site. Mainly it is viewed that the on-page factors of your index page determines the rankings of your keywords.

We can say that an off-page factor includes the maximum part of SEO Optimization work but the results of off-page optimization reflect through on-page. Thus this is quite assumable that a rock solid off-page optimization with a poor on-page optimization will not very fruitful for any website.

People have an idea that on-page optimization is very easy and it can be done within an hour. But let us remind you friend, search engine algorithms are really very cruel and it is improving day by day. Thus it is very crucial for your website to do the best on-page optimization for receiving ultimate ranking.

For organic and natural search engine ranking on-page methodologies are extremely important and these techniques are used to define your website business or we can say to describe the motive of your website business in front of all search engines.

15 unforgettable priceless tips regarding on-page optimization

1. URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.

2. Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.

3. Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.

4. Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.

5. Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.

6. Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.

7. Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.

8. Broken Link checking: Broken links are really very harmful for any site, thus don't forget to check it first, if it exists then remove that from your site in a quick approach.

9. Static URL's: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.

10. Footer: Don't forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.

11. Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.

12. XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.

13. Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.

14. Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.

15. Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.

A team of international researchers has found that adults who drink at least one serving of low-fat milk or milk products have 37 per cent lower odds of poor kidney function linked to heart disease than those who don't drink regularly.

According to the researchers, the study suggests that milk protein, vitamin D, magnesium and calcium may contribute to milk's potential heart health benefits.

In fact, they came to the conclusion after measuring the kidney function of more than 5,000 people, all adults aged between 45 and 84, the latest issue of the 'American Journal of Clinical Nutrition' reported.

The researchers tracked eating patterns and tested albumin-to-creatinine ratio -- a measure that when too low, can indicate poor kidney function and an extremely high risk for cardiovascular disease -- of the participants.

They found that people who reported consuming more low-fat milk and milk products had lower ACR, or healthier kidney function. In fact, low-fat milk and milk products was the only food group evaluated that on its own was linked to a significantly reduced risk for kidney dysfunction.

An overall healthy diet, including low-fat milk and milk products, whole grains, fruits and vegetables was also associated with a benefit -- 20 per cent lower ACR or even healthier kidney function, the study revealed.

So, drink milk to a healthy heart!

Source: The Hindu

Search engines can drive a lot of visitors (read: potential buyers) to an e-commerce site. But if you think good text is all you need to score a high search-engine ranking, you haven't looked closely at search-engine results lately.

Search results are no longer limited to blue text links. Search engines now integrate feeds from specialized areas, such as news, pictures, and video, into many search query results. New tagging technology promises to make it easier for others to find and access multimedia and other specialized content on your Web site.

It's important for your connected business to take advantage of these developments in Web technology and search engines.

Universal or Blended Search

Universal search, which blends multimedia and news content with traditional search engine results, was a hot topic at last week's Search Engine Strategies conference in Toronto.

Everyone knows that being number one in a search engine for a popular keyword, or search term, can attract thousands of clicks. But what constitutes number one in universal search these days? Is it the sponsored pay-per-click ad splashed across the top of the page, the first text link, the top news link, or an eye-catching photo or video featured in the results?

All get their share of clicks. So the savvy Web site marketer should consider ways to make all components of a site's digital assets (text, pictures, and video) rank highly.

Yahoo SearchMonkey

Masked by the distraction of Microsoft's on-again, off-again takeover bid for its parent company, Yahoo's search engine is innovating behind the scenes.

Yahoo's new, and free, SearchMonkey tools for Web developers, recently out of beta testing, open up the search engine to user-developed content. The tools offer ways of highlighting your search-engine presence with added features, such as a photo or rating.

SearchMonkey offers several ways to accomplish this. If you've got some software development skills, you could create a small program in PHP, a common Web scripting language that is supported by most Web hosts. SearchMonkey also offers some sample apps, including one that works with LinkedIn listings to add résumé data to a search listing.

Semantic Web Markup

For many small-business owners, the easiest way to improve rankings may be to mark up existing Web pages with new, more descriptive tags that Yahoo will automatically pick up when it indexes pages. The use of tags is Yahoo's take on building a smarter, so-called Semantic Web, which permits easier, even automatic sharing of all types of data. Think of it as an extension of the current Web with a layer of electronic glue that helps other sites better access the data on your pages.

If you don't rank highly for a certain keyword, using SearchMonkey won't help. But if you make your listing stand out from the crowd by enhancing it--by adding a photo, for example--you may be able to get more visitors to click on your link.

SearchMonkey now works only on Yahoo's search engine listings. However, it's such a good idea that I would be surprised if Google doesn't come out with something similar to take advantage of the Semantic Web.

Optimizing Your Digital Assets

Since universal search results go beyond straight text, how do you optimize your other digital assets, such as videos, for search engines? Some businesses have found that uploading a video clip to YouTube (now owned by Google) can pay off. You can tag each video so it can be found under relevant YouTube searches. Google includes links to some YouTube videos in its regular search results.

Uploading existing videos to YouTube is one thing. But is it necessary to invest time and money in creating new videos to have a complete presence in universal search?

The answer depends partly on what type of business your site is supporting. "A small business doesn't necessarily need to do videos," says Jill Whalen, CEO of High Rankings, a Boston-area search engine optimization (SEO) consulting firm. "There are so many things most business owners need to do to their Web sites before they get to that stage. Do the basics of SEO first."

But, she adds, "perhaps for some local businesses there are opportunities there: A 'how-to' if you're a plumber or an electrician. You could make some videos which could show up in the local listings."

The News Route

News listings are also integrated into some search results. Your business doesn't require a write-up in the New York Times to be deemed newsworthy. Issuing a news release and distributing it online may be enough to qualify for indexing as a news item, which could attract more visitor traffic.

The key lies in writing the news release for the Web, mentioning keywords related to your content, and including hot links to your site.

The Future of Universal Search

As more Internet users upgrade to broadband connections, search engines will move to include even more multimedia content in their results to appeal to these high-speed users. Consider how you can position your company's Web site to benefit from this trend.

Semantic Web technology can enhance the value of the data on your Web site, by making it more easily shared by other communities and accessed by automatic tools. While a relatively small number of sites currently take advantage of the Semantic Web's opportunities, keep in mind that this emerging technology standard is supported by the World Wide Web Consortium (W3C) and appears poised to be the next step in the evolution of the HTML Web.

1. Eat Almonds
   Almond is believed to improve memory. If a combination of almond oil and milk is taken together before going to bed or after getting up at morning, it strengthens our memory power. Almond milk is prepared by crushing the almonds without the outer cover and adding water and sugar to it.
   


2. Drink Apple Juice
   Research from the University of Massachusetts Lowell (UML) indicates that apple juice increases the production of the essential neurotransmitter acetylcholine in the brain, resulting in an increased memory power.
   


3. Sleep well
   Research indicates that the long-term memory is consolidated during sleep by replaying the images of the experiences of the day. These repeated playbacks program the subconscious mind to store these images and other related information.
   


4. Enjoy simple Pleasures
   Stress drains our brainpower. A stress-ridden mind consumes much of our memory resources to leave us with a feeble mind. Make a habit to engage yourself in few simple pleasures everyday to dissolve stress from your mind. Some of these simple pleasures are good for your mind, body and soul.
   
   
   • Enjoy music you love
     
   • Play with your children
     
   • Hug a stranger
     
   • Appreciate others
     
   • Run few miles a day, bike or swim
     
   • Start a blog
     
   • Take a yoga class or Total Wellness routine
     
   
   
5. Fast for a day
   Fasting cleans and detoxifies our body. It is known fact that heavy food not only causes stress on our digestive system but also drains our brainpower. Fasting relieves toxic emotions such as anger, grief, worry, and fears - before they accumulate and cause disease. By cleansing toxic emotions, fasting strengthens metal clarity with increases memory, concentration, creativity and insight.


6. Exercise your mind
   Just as physical exercise is essential for a strong body, mental exercise is equally essential for a sharp and agile mind. Have you noticed that children have far superior brainpower than an adult does? Children have playful minds. A playful mind exhibits superior memory power. Engage in some of the activities that require your mind to remain active and playful.
   
   
   • Play scrabble or crossword puzzle
     
   • Volunteer
     
   • Interact with others
     
   • Start a new hobby such as blogging, reading, painting, bird watching
     
   • Learn new skill or a language
     


7. Practice Yoga or Meditation
   Yoga or Meditation relives stress. Stress is a known memory buster. With less stress, lower blood pressure, slower respiration, slower metabolism, and released muscle tension follows. All of these factors contribute significantly towards increases in our brainpower.


8. Reduce Sugar intake
   Sugar is a non-food. It's a form of carbohydrate that offers illusionary energy, only to cause a downhill slump once the initial burst has been worn off. Excess intake of sugar results in neurotic symptoms. Excess sugar is known to cause claustrophobia, memory loss and other neurotic disorders. Eat food without adding sugar. Stay away from sweet drinks or excess consumption of caffeine with sugar.


9. Eat whole wheat
   The whole wheat germs contain lecithin. Lecithin helps ease the problem of the hardening of the arteries, which often impairs brain functioning.
   


10. Eat a light meal in the night
    A heavy meal at night causes tossing and turning and a prolonged emotional stress while at sleep. It's wise to eat heavy meal during the day when our body is in motion to consume the heavy in-take. Eating a light meal with some fruits allows us to sleep well. A good night sleep strengthens our brainpower.


11. Develop imagination
    Greeks mastered the principle of imagination and association to memorize everything. This technique requires one to develop a vivid and colorful imagination that can be linked to a known object. If you involve all your senses - touching, feeling, smelling, hearing and seeing in the imagination process, you can remember greater details of the event.


12. Sex
    Our sexual imagination often empowers our ability to daydream, which strengthens our brainpower with greater imagination, visualization and association.
    


13. Control your temper
    Bleached food, excess of starch or excess of white bread can lead to nerve grating effect. This results in a violent and some time depressive behavior. Eat fresh vegetables. Drink lots of water and meditate or practice yoga to relieve these toxic emotions of temper and violent mood swings.


14. Take Vitamin B-complex
    Vitamin B-complex strengthens memory power. Eat food and vegetables high in Vitamin B-complex. Stay away from the starch food or white bread, which depletes the Vitamin B-complex necessary for a healthy mind.

Source: Dumb Little Man

Recent headlines have highlighted yet again that Britain is in for a rough economic period. A combination of worried head-shaking from the Bank of England and screaming sensationalist headlines have understandably caused consumers concern.

Furthermore, economic fears have provoked a wave of blog posts from the SEO sector about the best ways to buckle down and survive a slump - many of which have been filled with a strained optimism which does not quite ring true.

However, I am not worried. I know that a gloomy economic environment (dare I mention the R-word?) is actually a fantastic time for a firm to focus on online marketing. Here is a brief summary of my reasons why.

Reason Number One: Consumers still need to shop
Yes, it is more than likely that consumers will not be consuming with the free abandonment which characterised the last few years - but they still need to make purchases. From food to footballs to financial services, people still need to buy things, even if the inflation genie squeezes itself out of the bottle. Businesses must ensure they are highly visible to gain the biggest possible share of the market.

Reason Number Two: Cash-strapped consumers research purchases
When people have limited cash, they consider their purchases more carefully. They go online, they research thoroughly, they read reviews - they research. Now is the time for businesses to ensure their websites can be easily found through search engines. It is also a good time to consider online reputation management - where every potential purchase counts, a business cannot afford to have uncontested negative content regarding their product or service circulating the web.

Reason Number Three: It is a good time to outpace the competition
If a firm's competitors have outranked them online for years, now is a great time for it to exert its search engine optimisation (SEO) efforts and overtake them. If the competition has panicked and reduced its marketing budget, then a company which thinks ahead can dramatically increase its online audience and traffic. Cutting budgets is a short-term financial strategy which will impact future sales and profitability and hurt a firm even once the economy recovers.

Reason Number Four: Consumer awareness is a long-term concern
Marketing in general is about increasing consumer awareness as well as driving sales. Even when they are not in the market for a product or service, firms need to ensure people are aware of them so that, when they do finally decide to buy, their brand is first choice. A gloomy economic period will not last forever and firms need to ensure brand awareness remains strong so that they are best-placed to generate sales when spending picks up.

Reason Number Five: Firms must not be left behind
The internet is a developing marketing medium and the last thing any firm wants is to be playing catch-up once the slump stops. From SEO to email marketing and viral messages to reputation management - all online marketing develops all the time and a savvy company will want to be involved. Dated marketing can have a negative effect on a brand, meaning businesses cannot stop all promotional activity now and hope to pick it up in three months time. The internet is a fast-paced environment and dipping in and out is both costly and hard.

Most people who are experienced with search engine optimization would know the basic procedure on how to attain a higher Google Page Rank for a website. With most SEO strategies, one can be sure about an increase of about two or three ranks within three months or so, but it doesn't hurt to gun for more. While SEO is quite simple as long as there is intelligent effort, some SEO services cost money. That is money that could be used elsewhere, so one must look for a better alternative before spending actual money for a higher Page Rank.

Contextual link building is one the most effective SEO strategies available. While you can go on and email people about exchanging links with you, there is actually a better way to gain affiliates to your website. One of these good link building ideas that can be utilized to maximize growth is blogging.

Blog About Products and Services

Blogging can be a sort of regularly-updating advertisement for your online business. It provides news and updates on your products and services to interested parties. By blogging your day-to-day business activities, potential customers can be certain that they can get them whenever and however they can be made available. Make sure that your blog has RSS so that visitors can subscribe and get regular updates to your blog.

Integrate Your Blog with Your Main Site

If your blog is one with your main website, you can have an easier time in increasing Page Rank as it is quite easy to do so with a blog. Within the first three months, it is entirely possible to gain a Page Rank of 3, so if your main website is integrated to your blog, it can share that Page Rank. By utilizing good SEO procedures, it can be easy.

Post Relevant Content Regularly

Regular updates increase the chances of getting a higher Page Rank as Google pings your site every once in a while. This is absolutely helpful if your blog is integrated to your site, so keep the previous tip in mind. By giving visitors the appropriate information, they will be enticed to revisit your site for reference and other such purposes.

Write Blog Reviews of Other Related Sites

By writing positive reviews and critique of other related sites in your blog, you are giving those sites incentive to support and link your site back. This type of advertisement is a powerful method of link building that can dramatically increase your chances in attaining a higher Page Rank within the shortest amount of time possible.

Combine Blogging with Other SEO Strategies

Blogging alone can give your site more traffic and such by a certain degree, but it alone is not powerful enough. Combine it with other tested search engine optimization methods to get the best effect. Such things like link building, keyword density, meta tagging, submitting sitemaps, and so on can multiply the effect that blogging can give you. If you had integrated your main site with your blog, then it will increase your chances even more.

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That's why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag

The description tag should be written in such way that it speaks about the website contents in just one or two sentences.

It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag

The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as "spam". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don't render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.