ecomZera Blog

The place where eZians share their thoughts, experiences, knowledge and sow the seeds for ecomZera´s growth.

Google to Launch Service to View British Streets Online

Google has cleared the hurdle of an anti-privacy case to go ahead with the launch this year of its Street View service which will offer ground level pictures of every British street online.

Street View faced opposition from lawyers who said it infringes civil liberties. Some said it would help burglars select their targets in advance.

Privacy watchdog Information Commissioner's Office, however, brushed aside the objections. "We are satisfied that Google is putting in place adequate safeguards to avoid any risk to the privacy or safety of individuals, including the blurring of vehicle registration marks and the faces of anyone included in Street View images.

"Although it is possible that in certain limited circumstances an image may allow identification of an individual, it is clear that Google are keen to capture images of streets and not individuals," it said.

The watchdog was satisfied by Google's submission that it will have an online reporting window through which people can ask for their images to be removed from the system, reports The Guardian.

Google did not comment on the case, but the British launch of the service is expected later this year.

What is a craze in the US will now spread to Britain. In the US such is the popularity of the service that websites have cropped up to track Google's cars from which the staff shoot pictures of streets.
Source: tech2
Posted by kalakotasrinivas at 7:06 AM in Links Crawl

MSN Direct Gets GPS Support

Microsoft has released an open application programming interface (API) for the MSN Direct Send to GPS feature for navigation devices, in effect allowing any Web site to offer visitors the ability to send addresses, business listings, or other locations directly from the site to their GPS unit.

The API is an extension of the MSN Direct feature initially launched at International CES earlier this year.

With this updated version, MSN Direct allows any Web site to send location information to navigation devices either wirelessly or via a USB connection. The wireless delivery is compatible with MSN Direct-enabled devices that have the Send to GPS feature.

"MSN Direct opens up opportunities for Web sites in a variety of areas - real estate, travel, event planning and food service - to make it fast and simple for visitors to have access to turn-by-turn directions on their navigation device," said Joe Coco, product unit manager of the MSN Direct initiative at Microsoft. "MSN Direct helps consumers get the most out of their navigation device, while also helping businesses drive more customers to their locations."

For developers, the API is free, simple to integrate and uses standard Web programming techniques. In addition to latitude and longitude, Web sites can send a phone number, address, and other information.
Source: tech2
Posted by kalakotasrinivas at 8:11 AM in Links Crawl

New web tool challenges Google

Pitched as the world's latest, largest and swiftest search engine, Cuil was launched Monday with 120 billion pages or 'thrice' the volume of the Google index.

Described as a 'super-stealth search project', it has been founded and developed by the highly respected husband-wife duo of Stanford professor Tom Costello and former Google search architect Anna Patterson.

Originally Cuill, pronounced as cool, Irish for knowledge, has now been named 'Cuil'. A report on the web quoting the founders claimed that it is "bigger, faster and better than Google's flagship search engine in pretty much every way".

The Internet has grown by leaps and bounds over the past 15 years, speedily outpacing search engines. But Cuil is expected to search more web pages than Google and 10 times as many as the search engine of Microsoft.

Where Cuil scores over rivals is the way it indexes the web and handle queries by users. Both are costly operations, but Cuil claims to have found a way to slash those costs.

A search for dogs, for example, will return category results for "water dogs," "crossbreed", "cocker spaniel" and so on. Some of these related terms do not include the term "dog".

Similarly by clicking on New York, one would get tabbed results for recommended refinements like New York Times, New York City, New York Yankees and so on.

A search for "Harry" would throw up different tabs for "Harry Potter" and "Prince Harry of Wales". Further, the Harry Potter tab will provide more sub-links devoted to actors, Gryffindor dorm-mates and others associated with the series.

That would permit Cuil's founders to operate the search engine much more cheaply, even at Google-scale should it ever reach that point. Google incurs an expenditure of a billion dollars every year on running the infrastructure of its search business.

Cuil also works to understand how words are related. Say France - cheese - wine, to get more relevant results. This is a semantic search approach very different from Powerset's natural language approach.

Powerset uses artificial intelligence to try to grasp what sentences on a website actually mean. Cuil, by comparison, simply tries to categorise and file a web page, even if the category name doesn't appear on the site.

However, Rafe Needleman, writing on the Cuil homepage, cautioned that "it's one thing to have a nice interface and show users good results, but the size of the web index that the engine has access to matters a lot as well".

"Compared with Google's globe-spanning network of data centres, some literally set up near dams so they can tap hydro power more efficiently, Cuil's two puny data centres hosting less than 2,000 PCs total will have to run pretty fast to outpace Google's crawlers.

"As a business proposition, Cuil is obviously a big bet ... No other search engine has come close to entering the public consciousness like this. Of course, Cuil doesn't have to trounce Google on day one. It took Google quite some time to surpass Alta Vista and Yahoo in the search wars."

Source: IBN Live
Posted by vinay at 7:14 AM in Links Crawl

10 Productivity Myths That Hold You Back

What are the myths and mistaken beliefs that are preventing you from being more productive in both your work life and your personal life? How are you actively undermining your efforts to pull it all together?

Yeah, I mean you.

The sad fact is that the beliefs that we hold about productivity and organization often prevent us from doing and being everything we want to do and be in our lives. While we cannot control the circumstances around us, the things that we think about work, life, effectiveness, success, and innovation affect the way we respond to those circumstances, and often for the worst.

Here, then, are ten common beliefs about productivity that keep people from enjoying the success they desire. How many of these are keeping you from being more productive, effective, and balanced as a person?

Myth 1: Organized equals clean

Too many people equate “organization” with the cold, sterile, un-lived-in spaces they see in glossy magazines. That’s not organization – the cleanest-looking space might still take forever to find anything in.

An organized space is simply one in which the things you need the most are close at hand, the things you need often are easily found, and the things you need rarely are out of the way but easily retrieved when needed. That means that organization has to meet your needs, not some imposed notion of cleanliness.

If you never spend more than a minute trying to find anything in that mountain of clutter you call your office (or room or cubicle or kitchen), then leave it alone. At the same time, be honest with yourself – most people claim they can find anything they need, but when put to the test, they’re left scratching their heads. If your clutter isn’t working for you, put some time into figuring out how to make sure it does work for you.

Myth 2: I don’t have time for a system

This is a popular complaint about systems like David Allen’s GTD. The thinking goes something like this: “If I spend all my time maintaining my list and doing weekly reviews, I’ll never get anything done.”

The reality is that while most systems take some time to get set up, once you start using your system, the time you use in “maintenance” is more than made up for by the time you save not having to think about what to do – or making up for the things you didn’t remember to do.

Myth 3: Systems are rigid and unflexible

This is another common complaint about productivity systems. The fear seems to be that, unlike everyone else’s life, my life is so chaotic and unpredictable that no system can possibly accommodate it all.

I’ve read a lot of productivity literature in my life – it is, after all, part of my job! – and I’ve never come across a productivity system that didn’t make room for differences in personality, work requirements, or personal situation. In the end, the important thing is to have a system so that you can respond effectively to unforeseen events without losing your grip on your whole life!

More to the point, though, if your life is really that chaotic and unpredictable, it’s likely that its because you’ve resisted adopting some kind of system rather than because no system is good enough for your life. Which tells me that you haven’t spent the time you need to figure out what your own life is all about – instead, you’ve just responded to everything the world has thrown at you as it’s come. Adopting a system means spending some time figuring out what’s important to you, what isn’t important, and how to get rid of the less important stuff so you can start making ground on the important stuff.

Myth 4: Productivity means more work

Once you start down this rabbit hole, it can be really hard to turn yourself around. The idea is that if it takes me half as long to do all the things in my life as it takes me now, then getting productive means I’ll be doing twice as much.

If you’re not smart about things, that can sometimes be true, at work at least. Supervisors hate to see people lounging around while they’re still on the clock, so finishing up your day’s work at 2:00 pm means you’ll be expected to find more stuff to do to fill in the remaining hours. So if you’re that productive, you need to either leverage that extra work into a promotion or raise – or convince your boss to adopt a telecommuting plan so you can work from home.

But productivity isn’t just about work, either. Being more productive in your life means you should have more time to do things like spend time with your family, take a vacation, read a book, visit a museum, or write your plan for world domination. Getting your work done in half the time just so you can do twice as much work isn’t productive – it’s dumb.

Myth 5: Creativity can’t be fit into a system

Maybe you believe that productivity stuff is for business people, not creative people like yourself. This is wrong for two reasons. First of all, creative work is still work, and just as susceptible to procrastination, poor planning, and shoddy work practices as bookkeeping, house painting, and world domination.

The second reason is that while you may have a great grasp of the demands of your creative work, unless you’re comfortable with the whole “starving artist” thing, chances are you have a lot more to do than just the creative stuff. Records need to be kept, clients need to be contacted, taxes need to be filed, projects need to be invoiced, and so on. And here’s the rub: creative people generally don’t much like doing all that routine, everyday stuff. Having a system to make that stuff as painless and speedy as possible means you can spend more time being creative.

Myth 6: I work best under pressure

There are people who believe they thrive under the pressure of an impending deadline. Nine times out of ten, they don’t. They just enjoy the excuse because it means they don’t have to take responsibility for the messes they end up in.

Keeping yourself in a high-stress, always-urgent mode isn’t good for your health, and it’s not good for your business. Health-wise, it means you’re very likely to keel over on day, decades before your time. Business-wise, it means you aren’t much of a pleasure to work with, which means that even when your work is good you’ll be turning off employers, colleagues, or clients – and sooner or later you’ll miss some important detail that you were too frantic to recognize, damaging your job, your reputation, and your career.

If you’re lucky, you’ll have your heart attack before that happens, though.

Myth 7: My lack of a system is my system

This one’s actually true, though not in the way most people intend when they say it. The mess of habits, practices, and beliefs you have right now are, in fact, a system – and you’re working it every day. Hard.

But what most people mean is that by not having a system, they’re actually being more productive than if they had a system. For some, this is just a variation on Myth #2, but others really think that the mish-mash of habits they’ve cobbled together out of life experience is working for them. They don’t see any room for improvement.

Which is what I imagine being dead is like. For living things, there’s always room for growth.

Myth 8: I need inspiration to work

No, you don’t. Inspiration is wonderful, but rarely compatible with getting stuff done. What you need is a system to capture those flashes of inspiration so that, when inspiration is on holiday, you’ve got plenty to work with.

We have a word for people who only work when they’re inspired. That word is “unemployed”. (The reverse isn’t true, of course – not all unemployed people only work when they feel like it.)

Myth 9: Being organized is boring

This is a variation of Myth #1, flavored with a dash of Myth #6: some people crave the excitement that always being about to screw up brings them. This may reflect deep psychological trauma, but it may also just reflect a lifetime of bad working experiences – pulling a success out of imminent failure can feel great, and if your “everyday” successes aren’t rewarded, it can be tempting to push for the imminent failure so you can pull the success out of the jaws of defeat all heroic-like.

Whatever the root, this myth is misguided because it places attention in the wrong place. Being organized isn’t boring – being boring is boring. Make your own excitement and you’ll stop being boring – and then you can stop using your disorganization as a crutch for a life not fully realized.

Myth 10: There’s something wrong with me no system can fix

This one’s probably true. Systems, no matter how good, can’t fix the fundamental problems in your life. They won’t make you smarter or more likable or better looking or more experienced.

What they can do is help you make time to figure out how to solve those problems. They can help you make a space in your life for real personal growth. And they can help you highlight the sources of those failures, by eliminating the “noise” that normally masks them.

In the end, your growth as a person, your success – however you define it — is up to you. Straightening out the things in your life that keep you from being effective and productive can be an important step towards that success, but it’s a means, not an end.

But if you’re holding tight to any of the myths above, you’re not giving yourself a fair chance – you’re standing in the way of your own life. And that’s not doing you, or anyone else, any good.

How have you been holding yourself back? Have you overcome any of these misconceptions, and what happened when you did? Share your stories in the comments – I, for one, would like to hear about it!

Source: Lifehack
Posted by kalakotasrinivas at 3:43 AM in Whatever

How to Deal with Difficult Customers in Your Online Business

The world is filled with all kinds of people, and if you are in business you will encounter many different types of customers. Some are easy to please and a pleasure to do business with, but others can be quite difficult to please and quite difficult to deal with. If your business is an online enterprise, then communicating with difficult customers is a special challenge, because you are working from a distance and can easily get into problems if your e-mails are misunderstood.

I have been working online for the past five years and have found that most people are quite friendly and fun to work with. When I do encounter the rare problem customer, here are a few things that I do to work out the problems with a difficult client or customer:

1. Adopt the policy that "the customer is always right"
Even though I know that the customer may be short-tempered and quick to blame me for a fault that is not mine, I try to hold back my feelings, and calmly answer each e-mail, giving the information that the customer requests. The distance of an e-mail interaction is probably helpful in this case, because if I were face-to-face I might over-react or show my displeasure, which would only make things worse. So, if you get unjustified complaints or demands for service that are not in your contract, just relax and try to deal with them as best you can.

2. Carefully read and reread any customer complaint before taking any action
If you have a customer who is already unsatisfied with you or your company, you can't afford to make any more mistakes. Look at the complaint very carefully and make sure that you understand everything before responding. Although I say it is best to say that "the customer is always right" from the very start without even thinking, in many cases the customer will in fact be right and it is important to deal with the problem as best you can.

3. Pre-empt customer action by calling them first
When you have a difficult customer it is best to contact her by telephone before she contacts you. Although you can try to deal with everything by email, a customer will really appreciate it if you take the extra time to call her and explain how you are working to solve the problem. The extra phone call is something that is "above and beyond the call of duty," and will be appreciated by your customer. Also, a phone call allows a better kind of communication than a simple e-mail.

4. Give some extra service to a difficult customer
If indeed you have made a mistake or caused inconvenience to your client or customer, then it is best to make up for it by providing some extra product or service as compensation. You goal should be to build up as many long-term clients and customers as you can, and it is good to maintain your good will with as many people as possible. The "difficult" customer may have many friends who are quite alright, and some of these friends could end up becoming your customers in the future. How you handle your customers should be considered as part of your overall public relations strategy.

5. Be ready to offer a refund and work on a satisfaction guaranteed basis
You can minimize problems with clients and customers by stating from the outset that you work on a satisfaction-guaranteed basis, and will make refunds if anyone is not happy with the work or the product. Do your best to work out each problem, but if in the end you are not able to satisfy the customer, offer a refund.

One would think that a lot of dishonest people could take advantage of such generosity and make unjustified refund claims, but my finding is that most of the people I deal with are honest and are not out to cheat me.

6. Pre-screen customers or clients if possible
An ounce of prevention is worth a pound of cure. If you are offering a service or product that is difficult to use or apply then you may not want to have everyone as a customer. Put a query form somewhere in the order process, so that the customer will contact you and give you some information before pressing the order button. This is especially useful if you offer complex services such as graphic design, web design or editing. When you get the queries you can then try hard for the orders that you can fulfill easily and discourage those that you think are likely to end up in difficulty.


Think about these tips and try them out the next time you get a customer who is hard to please.


"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos Quote
Source:woopidoo

Posted by kavitha at 8:01 AM in Marketing Rocks

Internet Explorer 8 shipping this year, Windows 7 still on track

At Microsoft's Financial Analyst Meeting Thursday, Bill Veghte, who heads up the company's Windows and online services division, said that Windows 7 is progressing well and confirmed that Internet Explorer 8 will ship before the end of the year.

Beta 2 of IE8 is slated for release next month, with a focus on new features for consumers and IT professionals. The first beta -- released in March -- was focused largely on developers, and Microsoft said the long delay between betas was due to the heavy feedback it received.

Until Thursday, however, Microsoft had remained cagey about when IE8 would become available for the general public. Veghte demoed the updated browser to FAM attendees, noting that a final build will ship "later this year." Microsoft hasn't said whether there will be a third beta before IE8 launches.

There are now two preparatory Web sites for building anticipation around IE8, the newest being a heavily revised Internet Explorer Developer Center on MSDN. This comes in addition to the marketing Web site for users, which continues to show pictures of IE8 Beta 1.

Veghte also discussed Windows 7 on Thursday, saying that "the product is tracking very, very well." He didn't discuss any features of the new operating system, on which Microsoft has largely remained silent, but said development was looking good.

Veghte expects Windows 7 to meet Microsoft's commitment of "three years from general availability of Windows Vista." That indicates it will become available to consumers in early 2010. Microsoft began talking about Windows 7 for the first time in late May, although hasn't provided many specifics.

Posted by swamy at 6:40 AM in ecomZera

Improving your Memory

If our brains were computers, we'd simply add a chip to upgrade our memory. However, the human brain is more complex than even the most advanced machine, so improving human memory requires slightly more effort.

 

Just like muscular strength, your ability to remember increases when you exercise your memory and nurture it with a good diet and other healthy habits. There are a number of steps you can take to improve your memory and retrieval capacity. First, however, it's helpful to understand how we remember.

For Further Information go to: HelpHuide
Posted by vinay at 4:03 AM in Whatever

66 ways to get traffic and backlinks

1. Write something great about your niche and email other bloggers to let them know there's a good chance they'll link to you

2. Have a signature link in forums that points to your site

3. Post links to your pages to social bookmarking sites.

4. Leave comments on other people's blogs and link back to your site (tip: look in the digg upcoming section for blog posts about to get a lot of traffic).

5. Have the opposite opinion on everyone else on a popular topic, providing you can justify it. Everyone will get annoyed and link to you saying your wrong

6. Answer questions on Yahoo Answers - quote your website as the source.

7. Post in Yahoo and Google Groups with a link to your site in your signature

8. Make a 404 page that redirects to your homepage, no point losing visitors

9. Have an opt-in form trade links with someone else who has an opt in form on your confirmation page

10. Review a product or company if your review is positive email the company and ask to be featured in their press section. (this has worked really well for me)

11. Write articles and submit them to article directories

12. Write a Press Release and submit it to PRWeb (make sure it is newsworthy)

13. Use PayPerClick Traffic (e.g Adwords, MSN Adcenter, YSM)

14. Add an RSS subscribe button/link in a high profile spot on your site

15. Add a mailing list subscribe form in a high profile spot on your site

16. Add a bookmark this site link in a high profile spot on your site

17. Use a Tell A Friend Script on your site so people can email their friend about an article on your website.

18. Submit a blog to a blog directory

19. Submit you RSS feed to RSS feed directories

20. Mention your website in a post on Craigslist (don't spam)

21. Optimize the titles of your pages for keywords people will search for

22. Buy links to your site

23. Buy reviews about your site on other people's site

24. Buy banner space on other websites if you can get a good ROI

25. Send articles to ezine publishers with a link back to your website

26. Do a big viral push for a piece of link bait, post it in forums, social bookmarking sites like digg, email bloggers, and get a few people to vote for you on social bookmarking sites, this little push could start a viral chain reaction!

27. Have a link to your site on community sites like MySpace and FaceBook

28. Use a traffic trading system like BlogRush

29. Purchase misspellings of competitors domains and redirect your site (be careful of trademark infringement)

30. Create a freebie product to give away (ebook, software, whitepaper etc.)

31. Submit your site to the hundreds of free directories, use the viles-silencer list

32. Do a group feature where you get other website owners in your niche to participate, maybe asking them all an opinion on something.

33. Hold a competition for the Top 50 in your niche 1 month later post the results and let everyone know who featured watch them link back to say what there position was.

34. Pass out business cards when you go to industry events in your niche

35. If you have a product start an affiliate program and start approaching affiliates

36. Submit videos to video sharing sites like YouTube and Metacafe. Include a link in the description and within the actual video.

37. If you have a product send it to website owners to get reviewed.

38. Look at a big website within your niche and ask to write some guest posts for them

39. Create pages with links to your site on places like Squidoo and Hubpages

40. Place classified Ads on eBay with a link to your website

41. Use an autoresponder on your mailing list to keep people coming back to your site

42. Exchange links with a few related sites in your niche

43. Network! Email other site owners, phone them up, go to industry events and get yourself known. If they know your face they will likely talk about you on their site if you do something interesting.

44. Many forums have a place for you to advertise your site once, find them and do it.

45. Purchase advertising in other people's mailing lists and newsletters

46. Create an Amazon profile and start submitting reviews

47. Create profiles on MySpace and start networking in groups that are interested in your site's niche.

48. Conduct a survey and publish the results, make sure you let people know about it.

49. Get your hand on a load of PLR content for your niche. Add a commentary to the top, create a unique title, and post them all to your site, lots of new content and lots of new traffic.

50. Create a cartoon mascot for your site, then hold a competition for someone to create the best game for it, pay the winner a decent amount.

51. Make sure you have a memorable domain name that is short and catchy.

52. Use a well-searched for keyword within your domain name to help rank for that keyword.

53. If you sell a product ask someone else who sells a product to list your product with theirs, and you'll do the same for them, split commissions on sales.

54. When you write a new article on your site, link to as many blogs as possible, they will likely see your site in their pingbacks, website stats, or Technorati. They will visit your site and possibly subscribe to it and link back at a later date.

55. Get your RSS feed syndicated to different sites like Zimbio and hubpages and Topix.

56. If your site is popular and has quality unique content then apply to get listed in Google's News search.

57. Create a sitemap and submit it to Google (not great but might help)

58. Use your robots.txt file to stop Google indexing certain directories and pages on your blog (such as archives) to avoid duplicate content issues).

59. Create a couple of small 10 page sites related to your main site. Offer links on these smaller sites in return for links to your main site (this is triangular reciprocal linking).

60. Get yourself known as an expert and get featured in offline magazines, TV and radio stations.

61. Use an auto-translator service to translate your site into other languages, put it in a subdirectory and watch foreign traffic come in.

62. Make posts about sex (don't have to post anything rude), and watch the porn surfers find their way to your site through Google.

63. Post about celebrities current events if it relates to your niche, there's always a lot of people looking up celebrity stuff.

64. Write good headlines/titles, good titles get more clicks.

65. Get some stickers with your domain name on. Go out and stick them on strangers and say, My Website Yeah, Check it out.

66. Reference your unique articles in the correct section of wikipedia - using the the special reference tag.
Posted by vinay at 7:56 AM in Links Crawl

Social Media Marketing - A Revolutionary Way Of Link Building And Increased Traffic

Today, every SEO blogger talks about SMM (social media marketing) what is it? The internet itself is a social environment; it was years before when you simply make a website and put information over there. Today, the internet becomes a place where people come and exchange their ideas thoughts, especially after the evolution of web 2.0

In short, the social media will be the future of internet, not only for the home users but also for those who are in the field of SEO. The evolution of social media has completely changed the SEO techniques and link building methods.

Link Building

After search engine algorithm, the second thing that is continuously evolving is off-page optimization (link building), before couple of years ago reciprocal linking had been performed by webmaster, then three way linking, then one way linking, then paid linking and now social media linking. The search engine algorithm continuously gives credit to those links that are coming from social media network websites like Digg, Stumble upon etc.

Google is the leader of creating social media environment, the social websites, blogs; platforms like youtube, myspace, facebook get lots of importance in webmaster eyes. Now the search engines algorithm gives more important to those links that come from social media websites. The best way to increase your links with SERP is to use combination of different social websites, like directory submission, bookmarking, local listening, article submission, and SMM.

The one of the most effective link building campaign is through blogging, write a blog related to your website and submitted it to other blogs with a powerful back link. Do mail to the bloggers and ask them to give reviews about your website and publish this post on their blogs. This will definitely increase your link popularity and you will get high PR back links and boost your search engine ranking.

Another benefit of getting links through blogging and content is that, when people read the blog post or content, they will come to your site for more information. The paid linking and other methods of linking will place your links on those pages that are not often visited by the people. Such links only give you listening not ranking and traffic.

So when people come to your site after reading blog on other websites, they will visit your website and if they will like your website; they will promote your websites on other blogs by placing your link in comments.

Nowadays, the social media marketing is only the way to get trusted back links and to boost your website in search engines.

Source: PromotionWorld
Posted by vinay at 8:07 AM in Links Crawl

15 tips about on-page optimization for perfect SEO services

Any kind of search engine score of your site which helps you to increase your page rank or the search engine ranking of your keywords will entirely depend on the on-page optimization of your site. Mainly it is viewed that the on-page factors of your index page determines the rankings of your keywords.

We can say that an off-page factor includes the maximum part of SEO Optimization work but the results of off-page optimization reflect through on-page. Thus this is quite assumable that a rock solid off-page optimization with a poor on-page optimization will not very fruitful for any website.

People have an idea that on-page optimization is very easy and it can be done within an hour. But let us remind you friend, search engine algorithms are really very cruel and it is improving day by day. Thus it is very crucial for your website to do the best on-page optimization for receiving ultimate ranking.

For organic and natural search engine ranking on-page methodologies are extremely important and these techniques are used to define your website business or we can say to describe the motive of your website business in front of all search engines.

15 unforgettable priceless tips regarding on-page optimization

1. URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.

2. Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.

3. Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.

4. Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.

5. Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.

6. Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.

7. Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.

8. Broken Link checking: Broken links are really very harmful for any site, thus don't forget to check it first, if it exists then remove that from your site in a quick approach.

9. Static URL's: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.

10. Footer: Don't forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.

11. Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.

12. XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.

13. Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.

14. Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.

15. Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.

Source: PromotionWorld
Posted by vinay at 6:44 AM in Links Crawl

Working Life

Work Creates Discipline
The commitment involved in getting up and going to work each day to devote many hours to a particular job is a major accomplishment. Regardless of the type of work one does, the simple fact that a person can make it to the workplace day after day is impressive.

Work is Giving Work is Giving
By giving your time and commitment to your work you are contributing to society in many ways. You may be working to keep food on the table for your family, providing valuable products or services to society, or creating jobs for others if you're the boss.

Work Encourages Growth Work Encourages Growth
The skills we learn at work can involve everything from spiritual growth through to improved physical health. The contacts we have with customers or coworkers encourages social interaction, which is a great way to learn how to deal with people from a variety of backgrounds. Many skills from particular industries can also be of benefit in our home life.

Work Improves Life Work Improves Life
For the person that has little motivation or the ambition to do better in life, their conditions are improved by working because they can provide for their family and perhaps take the occasional holiday. But for those seeking more out of life, with big hopes and dreams, work is the key to change. It may start with a job that merely feeds and clothes you, which later leads to creating the change necessary to rise above your current circumstances. That could mean attaining further education while you are still working to get a better job, creating a product that could improve the life of others, or getting the savings needed to start your own business.

We can let work use us and become just another number clocking on and and off each day, or we can use work to create the person we wish to become in life. By choosing to learn from the work we have to do, we can eventually do the work we really want to do. If we collect chicken eggs or are the mayor of a city we are learning everyday, contributing to society, and improving the life of those around us.



"You know you are on the road to success if you would do your job, and not be paid for it."

Source: woopidoo

Posted by kavitha at 3:02 AM in HR Flicks

Google trends show SEO getting more searches than PPC

Whether it's just down to people's search terms changing it's difficult to tell but over the last 12 months the searches for the term SEO have caught up with and outstripped searches for the term PPC.

Google trends provides a great suite of search analysis tools and the trend is apparent in the US, the UK, Australia and Canada and could well hint that advertising budgets are being squeezed as the economy slows and search engine optimisation methods are taking their place.

Traditional Pay Per Click is very much "You get what you pay for" and as soon as the budget is turned off the traffic stops. An SEO campaign whilst much more "slow burning" will yield longer term traffic results as sites climb the natural search listings.

Google SEO and PPC trends

United States analysis

United Kingdom analysis

Australia analysis

Canada analysys

If the trend does reflect a change in attitudes and focus it&s an interesting change on emphasis in the online marketing world.

Whether the markplace will changing in the coming months or this is a deeper trend only time will tell.

Source: Hit Search

Posted by vinay at 3:05 AM in Links Crawl

Activity Logs

Find Out How You Really Spend Your Time



How long do you spend each day on unimportant things; Things that don't really contribute to your success at work? Do you KNOW how much time you've spent reading junk mail, talking to colleagues, making coffee and eating lunch? And how often have you thought, "I could achieve so much more if I just had another half hour each day."

And are you aware of when in the day you check your e-mail, write important articles or do your long-term planning?

Most people find they function at different levels of effectiveness at different times of day as their energy levels fluctuate. Your effectiveness may vary depending on the amount of sugar in your blood, the length of time since you last took a break, routine distractions, stress, discomfort, or a range of other factors.

Activity logs help you to analyze how you actually spend your time. The first time you use an activity log you may be shocked to see the amount of time that you waste! Memory is a very poor guide when it comes to this, as it can be too easy to forget time spent on non-core tasks.

How to Use the Tool

Keeping an Activity Log for several days helps you to understand how you spend your time, and when you perform at your best. Without modifying your behavior any further than you have to, note down the things you do as you do them on this template. Every time you change activities, whether opening mail, working, making coffee, gossiping with colleagues or whatever, note down the time of the change.

As well as recording activities, note how you feel, whether alert, flat, tired, energetic, etc. Do this periodically throughout the day. You may decide to integrate your activity log with a stress diary.

Learning from Your Log

Once you have logged your time for a few days, analyze your daily activity log. You may be alarmed to see the amount of time you spend doing low value jobs!

You may also see that you are energetic in some parts of the day, and flat in other parts. A lot of this can depend on the rest breaks you take, the times and amounts you eat, and quality of your nutrition. The activity log gives you some basis for experimenting with these variables.

Your analysis should help you to free up extra time in your day by applying one of the following actions to most activities:

  • Eliminate jobs that your employer shouldn't be paying you to do. These may include tasks that someone else in the organization should be doing, possibly at a lower pay rate, or personal activities such as sending non-work e-mails.

  • Schedule your most challenging tasks for the times of day when your energy is highest. That way your work will be better and it should take you less time.

  • Try to minimize the number of times a day you switch between types of task. For example, read and reply to e-mails in blocks once in the morning and once in the afternoon only.

  • Reduce the amount of time spent on legitimate personal activities such as making coffee (take turns in your team to do this - it saves time and strengthens team spirit).

Key points:

Activity logs are useful tools for auditing the way that you use your time. They can also help you to track changes in your energy, alertness and effectiveness throughout the day.

By analyzing your activity log you will be able to identify and eliminate time-wasting or low-yield jobs. You will also know the times of day at which you are most effective, so that you can carry out your most important tasks during these times.

Source: mindtools
Posted by kavitha at 2:11 AM in HR Flicks

24 Ways to Get a Customer and Keep a Customer

Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way.
Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.
But first, more bad news. Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.
It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.
Read more...
Posted by sai at 12:31 AM in Marketing Rocks

Building a big brand on a small budget

On the surface, building a big, well-recognised brand with a small budget would appear to be an unattainable goal - but NetFlorist, one of the country's largest online gifting services with an annual turnover of R37-million, has proven than it can be done.
Established in 1997, as an online supplier of floral gifts and arrangements, the Johannesburg-based company has leveraged its strength and recognition in online flower and gift shopping to substantially broaden the repertoire it offers online shoppers.
Read more on building a big brand on a small budget
Posted by sai at 12:07 AM in Marketing Rocks