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Almost every modern organization has behavioral policies known as “zero-tolerance” these days. These policies are designed to provide a healthy, productive environment in which anyone can work without fear of being insulted, offended, harassed, or otherwise made uncomfortable on a day to day basis.
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When identifying international SERP competitors, for example, French recommends looking for local news sites and local blogs with potential comment opportunities. Some cities are more likely than others to provide link opportunities, depending on how many media creators live there.
You’re about to begin your journey to becoming a link building ninja.
Oh? You don’t know what a link building ninja is…
Hmmm. Let me grab my dictionary.
Here we are… A link building ninja is one who is skilled in the art of highly advanced link building; one who can find link building opportunities untapped by other marketers; a person trained to reverse engineer the link building strategies of others and destroys their Google rankings with ninja stealth. They rarely discover how their competitors stole all of their precious rankings.
So with that, let’s dig in…
1.Here’s One Link Building Tactic That Nobody Talks About…
As you probably know, syndicating your RSS feed to all the different RSS directories and aggregators can be a great way to get one-way backlinks.
Plus, they’re one of the best ways to get indexed fast in Google.
In this article, I’m going to show you how to put your RSS feed on steroids and grab 10 times as many backlinks.
The secret is in creating custom RSS feeds.
The idea is to create multiple, custom RSS feeds and submit those to several RSS feed aggregator sites. This spreads your links all over the Internet.
Talk about some link juice!
You can do this using a service called RSSMix.
Watch this step-by-step video tutorial to find out how to create your own customized RSS feeds.
This site allows you mix any number of RSS feeds into one new feed, which opens up lots of new link building opportunities. You can create your own customized RSS feeds from your articles, videos, podcasts, Squidoo lenses, Hubpages, and more. In fact, even EzineArticles has an RSS feed for each user.
Any of the content you have on the Internet can be put into your own customized RSS feeds. These can the be submitted to the top RSS directories, giving you hundreds of one-way backlinks.
Here’s another quick tip on how to use the power of RSS Mix…
If you use Web 2.0 properties like Squidoo, blogspot, social bookmarking sites, and others to generate backlinks, you can create one big RSS feed from all of these sources using RSS Mix.
By creating one big RSS feed, you can then submit that feed to all the different RSS directories. This ensures that Google indexes all of the pages that contain your backlinks.
If Google doesn’t index the page you have a backlink from, then it doesn’t count. You can use RSS feeds to make sure that all of your backlinks get counted in Google. I hope you see the power in this technique!
You can also do this for all of the articles you submit around the net. If a particular page doesn’t have an RSS feed, don’t worry. You can turn any page into an RSS feed using Dapper.net. Any time you add a new resource, add it’s RSS feed to your “One Big RSS feed”.
If you want to get a little more advanced, you can use a service called Yahoo Pipes. Yahoo Pipes allows you to apply filters to your main RSS feeds. So, for example, you could create a customized RSS feed for all of the content on your site related to “diets”. You could then create another customized RSS feed for all of the content on your site related to “workout plans”.
You’re basically breaking your main RSS feed down into more targeted feeds. This technique allows you to create unlimited RSS feeds!
You can then submit each of these to all the different RSS aggregator sites, multiplying your results and the number of backlinks you receive.
2. Widgets
Another unique way to build hundreds of inbound links is known as widget marketing. Widgets are mini internet applications that are offered via a 3rdparty. They can easily be integrated into web pages, Facebook profiles,iGoogle start pages, and more.
Because of this, a widget can spread your link to thousands of otherwebsites.
Some popular widgets include quizzes, games, weather reports, and Flickrslideshows. It seems that everyone is starting to create their own widgets.
Amazon.com has their own widget to let customers show off their favoriteAmazon products. USA Today offers a widget that enables bloggers to displaythe latest new updates.
Why shouldn’t you have one also? If you don’t know how to program, don’tworry. You can instantly turn your blog into a widget at WidgetBox.com.
Once you have created your widget, you can promote your widgets on the following websites…
The popular online dating site JustSayHi used widgetbait to rank on the frontpage of Google for highly competitive terms like “Free Online Dating” and”Online Dating”.
They did this by creating popular quizzes and turning them into a widget.Some of their quizzes include titles like “How Many Five Year Olds Could You Take in a Fight?” and “The Geek Quiz”. You can check out an entire list of the quizzes they have created at http://www.oneplusyou.com/q
However, keep in mind that they have recently changed their name to mingle2.com, which is ranking #1 in Google for “free online dating” – largelydue to the links they’ve built using widgets.
You can read the full story at…
http://www.seomoz.org/blog/widgetbait-gone-wild
You can also turn your widget into a Facebook app with a free tool called App Accelerator. Popular Facebook applications can send thousands of visitors to your site per day. It’s just a matter of being creative and taking action.
3. Instant Backlinks
Here’s a cool trick for getting instant backlinks…
At first glance, Zimbio might look like any other user generated conten tsite. However, when you look closely, you’ll find that it’s a link-generatingmachine.
You can use Zimbio to get new backlinks every time you post to your blog.
Once you’ve created an account, simply submit your blog URL or your feed URL, and Zimbio will instantly import your blog posts, providing you with instant backlinks every time you post to your blog.
Plus, your articles will also be promoted to related wikizines within Zimbio, driving even more traffic to your website.
Here’s another interesting technique for getting instant backlinks…
Want to build your reputation and create high quality backlinks at the same time? LookUpPage.com allows you to do just that.
You create a personal LookUpPage with information about you, your website, and contact info. Plus, you get to add links to all your different websites with anchor text included. These are the types of juicy links that Google loves. So go set up your unique profile page, build your brand, and get some authoritative backlinks at the same time.
Naymz is another free website that allows you to set up a profile centered around your name and reputation. All you have to do is sign up, create a profile, and add your website URL under the “links” category.
4. Here’s another interesting find. It’s called Cool Site of the Day. This site lists some of the most interesting sites from around the web. Best of all, you can submit your site as well if you think it’s up to snuff. Not only does this present an excellent link opportunity, but Cool Site of the Day is known for sending thousands of visitors to their featured sites.
If your site is chosen, it will be featured on the homepage and announced to their email list of over 150,000 subscribers.
Much like Digg, Cool Site of the Day also has a ripple effect. The featured sites are often picked up by journalists throughout the world. Some of the previously featured sites have been quoted on the BBC News website, featured in USA Today, picked up by radio stations and quoted in a number of other media outlets.
Sites similar to Cool Site of the Day that you can submit to include…
Do you have a unique or entertaining website? If so, you can drop your links at the following websites…
5. Blog Reviews
Another great way to build inbound links is through blog reviews. No, I’m not talking about paid reviews from sites like ReviewMe.com. There are actually lots of sites that are willing to exchange reviews.
There’s a site called ReviewBackthat allows you to exchange reviews with other bloggers. Reviewback is an excellent alternative for those who don’t want to spend their money on ReviewMe.
You can also find a nice list of web sites that offer review exchanges at
http://courtneytuttle.com/2007/04/02/sites-that-do-blog-review-trading/
YoungEntrepreneur.com is just one of the popular online blogs that does mutual reviews.
This is an excellent opportunity to get a very high-quality, authoritative backlink.
6. Recoup Your Link Juice
Here’s an innovative way to increase your rankings. I call it recouping your link juice. Here’s the idea…
If you’ve been online for any time at all, then you probably already have incoming links from other websites.
However, are they using the anchor text for the keyword phrase you would liketo rank for? If not, you can email the website owner and ask them to changethe anchor text to your desired keyword phrase. This one simple step can helpshoot up your ranking for your desired keywords.
7. Coupon Sites
Here’s a tactic I see very few sites using – submitting your website to coupon directories. Besides building links, you can also generate new customers and build some buzz around your brand.
Some of the most popular places you can submit your coupons to are Coupon Cabin, Ultimate Coupons, Free Shipping, and Deal Taker.
For a complete list of coupon sites, go to…
http://spreadsheets.google.com/pub?key=p4bAsllwd0FlMmPng37LvTA
There are lots of ways to create coupons for your site. For example, checkout the following web page to see a Link Building Service that is using coupon sites to advertise their service.
http://www.couponcodes4u.com/discounts/linkexchanged.com
Coupon sites are an excellent option if you sell any kind of product or service.
You can offer discounts, promotional codes, or even rebates.
Be creative!
8. Underground Link Building Tool
Here’s one of my favorite tools for finding hidden link buildingopportunities. It can be found at…
http://www.webconfs.com/backlink-builder.php
This tools searches for websites of the theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL”, “Add Article” etc.
I’ve found lots of great link building opportunities using this tool.
9. CSS Galleries
CSS galleries are another untapped source of traffic and links. FreelanceSwitch.com has received over 25,000 visitors from CSS Galleries . If you have a savvy CSS design,be sure to submit it to all of the major CSS galleries.
Each of these sites can also send you quick and easy traffic.
10. Internal Link Structure
One of the best linking strategies that people take for granted is the power of their own internal link structure.
Proper internal link structure will insure that your website gets properly spidered and all pages are found and indexed by the search engines. It will also increase the PageRank (Link Juice) that flows to your internal pages, thus raising your search engine rankings.
Simply by optimizing your internal link structure, you can increase your search engine rankings. By adding the right links in strategic places, we can boost our own search engine rankings without having to get links from external websites. Most people simply do not realize the sheer power of their own internal linking structure.
You can essentially, direct the flow of Google juice within your website.
You can improve your internal link structure through 3 main methods:
1. Text link navigation
2. Footers
3. Inline Text links (Contextual Links)
For example, if there are certain keyword phrases you want to rank for, you can create internal links to the page you want to rank high on Google. These links can be placed in the navigation, footer, breadcrumb links, or within the content.
You can go to beau-coup.com to see some good examples of internal linking using contextual links within the content. They also use breadcrumb navigation to improve their internal link structure.
You can go to Americanbridal.com to see an example of how they’re using footer links to rank for their desired keyword phrases.
Keep in mind that contextual links (those that are placed within the text of a page) are more powerful than navigation and footer links. If you’re using WordPress, you can use a plugin for related posts to increasethe internal linking to relatd content. This is good for both your seasrch engine rankings as well as increasing your pageviews.
In addition, you can also use a plugin for preventing the duplicate content that is caused by WordPress blogs. The plugin is called the Duplicate Content Cure.
If you’d like more information about how to optimize your internal link structure, check out the following resources:
A video tutorial on internal link structure by Aaron Wall
A Guide to Internal Linking by Rand Fishkin of SeoMoz
A Guide to Internal Linking by Jim Boykin
SEO Fast Start Guide by Dan Thies
11. Convert your Articles into Podcasts
Another great way to build one-way backlinks is to convert your blog posts into podcasts. You can use free online software to automatically convert your blog posts into podcasts without having to do any extra work. By turning your blog posts into podcasts, you open up a ton of new link building opportunities.
One of my favorite tools, Odiogo.com, will instantly give your blog a voice. Odiogo will automatically convert your RSS feeds, text articles and blog posts to iPod-ready audio files. Once you’ve installed their free service, you can then submit your new podcast to all of the podcast directories, generating tons of new backlinks to your site.
If you don’t have an RSS feed or a blog for your website, then you can use a service called Read The Words.
Read The Words can convert any web page, text file, Word document, or PDF file into an audio file that’s ready to be submitted to all the different podcast directories.
12. Building Links with Tickers!
Here’s one of my favorite link building tactics that I see very few people using…
Have you ever been to a forum and seen those countdown tickers that countdown to a particular date or event?
http://www.brides.com/forums/thread.jspa?threadID=48916&start=45&tstart=0
Some common tickers include pregnancy countdowns, wedding countdowns, weight loss countdowns, etc…
People use these tickers when posting to forums and on their blogs. Most people include the tickers in their signature file.
But here’s the cool part…
Every time they post to the forum with their ticker, the creator of the countdown ticker gets a link back to their site.
Now imagine if you started creating your own countdown tickers and started distributing them to your users and promoting them in popular forums. You could get thousands of one-way backlinks coming into your site.
If you’re thinking this would require some complicated programming, think again! You can create an unlimited number of countdown tickers with a piece of software located at MyTickerScript.com.
This software allows you to create customized graphical countdown tickers.
They have over 12 Ticker types built in, including:
Pregnancy Due Date Countdown
Pregnancy Due Date (When am I due?)
Breastfeeding
Baby and Child Age
Birthday Countdown
Trying to Conceive
Angel Remembrance
Weight Loss
Wedding Countdown
Anniversary Countdown
Adoption Countdown
Vacation Countdown
However, you can also create custom tickers to countdown to any event you choose. This is a great technique for increasing your backlinks, traffic, revenue, and website exposure. Every ticker you create is branded with your websites name and links back to your website.
Think about it… If you had just one active forum member using your ticker, that could equate to thousands of backlinks.
13. Our final link building technique is quite “out-of-the-box”.
It’s buying websites!
Yes, you can buy low-cost websites to get high-quality one-way backlinks. You can use the SitePoint
Marketplace to find some great deals on established websites.
Buying a low-cost website not only gives you lots of powerful link building opportunities, it can also bring you a lot of extra traffic and subscribers.
Lots of people simply don’t know how to monetize their websites properly. You can often find quality websites getting hundreds of visitors a day that aren’t even collecting opt-ins. Imagine if you bought the site with your marketing knowledge, started collecting subscribers, and built a relationship with your list.
Congratulations on finishing this VERY long article. You are now well on your way to becoming a link building ninja. The only thing left for you to do is implement the powerful strategies and tactics you’ve learned. Remember, it’s all about practice!
Source: buzzblogger
Every One has a Job and a task to perform. We do our task daily and perform it to get good results. But to do the same job with enthusiasm and passion makes job satisfaction. Think from a different angle and you will also enjoy the work.
It would look funny, but I compare my job with various interesting fields such as Film industry, Cricket, War and so on. Today, I will explain the PSEM with Film Industry.
What is PSEM?
PSEM – Paid Search Engine Marketing
Currently, we use Google Adwords as a platform to advertise our websites to general public of various countries (who use Google search engine to find any website).
We pay Google search Engine to show our Ads on right side of the Google search page. For Example, if some one types “send gifts to USA” in search box of Google, the results will show down. But you can also find relevant search results (under Sponsored Links) on right hand side. Those are Ads of PSEM.
These ads consist of Heading (Blue color), Ad Copy – Description of two lines (black color) and website URL (green color). The interesting part of the Adwords (PSEM) is that Google charges an amount only when a person clicks on the ad that is displayed on search page. The person who clicks may purchase from our site or leave the site. We loose few cents or Dollars assigned for the keyword “send gifts to USA”.
For making a Film, the most important thing is Script. If you have top star cast, big budget, foreign locations but a poor script or a bad story line, the film is a flop. Similarly, if the concept of your Ad is not clear, you will not get clicks or sales. For example, to promote your website on mother’s day, you have used top keywords, used excellent grammar in your ad with appropriate punctuations, But your Ad does not consist of words such as “gift for your mother” or “send surprise gifts to your mom”. Then how can we expect results from these ads.
I would consider Keywords as star cast. We all know that people are eager to watch movies of high paid actor or actress. But those films are rarely a hit. If we always use high value keywords (such as “send flowers” – value for click would be approx $2.00). We will loose money if people just click without purchasing. So, I add unique keywords that are available for around $0.25 to $0.45. There is less risk and if we get a sale on these few cents it covers the loss of high paid keywords. Imagine, why directors add comedy scenes with few comedians in action and sometimes even in tragedy movies.
A Director will be given a budget from producer to complete a film within certain time period. Now according to the budget, Director will decide location for songs and fights. Similarly, Client will provide with certain budget and expects to get results from their website. So depending upon the budget, we target our ads to be displayed in the countries where there are chances of people to purchase.
Previously, songs were shot in Switzerland (very costly), but now a days, songs are shot indoor with high graphics or near Krishna river or Film city. I sometimes try to target the ads to Netherlands and Norway apart from USA and UK. Instead of targeting top countries, I do take small risk by focusing on new countries and we got sale.
There are certain rules and patterns in Google (which all will follow). But the tricks and utilizing of unique keywords is in our hands. The main aim of PSEM is to get the revenue from what we have invested. The mantra should be “Less investment & High profit”. It is not important how you make the film, but it should be worth while to watch. The movie should be –“Paisa Wasool”.
-Syed Nouman
Paid Search Engine Marketing Executive
It appears that the new search engine from Microsoft won’t be called Kumo after all as the company prepares to unveil a marketing blitz behind the engine which could potentially change search engine optimization (SEO).
AdAge reports that Microsoft will spend between $80 million and $100 million on advertising for its new search engine, which the magazine says will be called Bing. According to the magazine, this marketing campaign will dwarf anything that search engine giant Google has done in the past.
However, if Microsoft is to truly rival Google, it has a big hill to climb as a recent report from comScore found that the company only had an 8.2 percent market share in search. To change this, some say Bing will need to show people that search can be improved.
“If you grab the average user off the street and ask them, ‘Does search suck?’ I think they’d say no. They don’t know what else can be done,” Shashi Seth, a former executive at Google who is now chief revenue officer at Cooliris told the magazine. “They think search does a pretty good job, and if you could prove otherwise with a product that’s differentiated, people will sit up and take notice.”
In recent weeks Google appears to be facing an onslaught of competition from upstart search engines. But with comScore reporting that Google maintained a 64.2 percent market share last month, it’s unlikely the company will be knocked from the top spot anytime soon.
Source: brafton
In short, a blog carnival is a blog promotional event where one blogger acts as the host and other bloggers act as participants. The host announces the carnival date and topic then other bloggers who write about that topic on their own blogs write a post related to the blog carnival’s topic and publish it on their blogs. Each participating blogger sends the host the link to their specific blog carnival post entry.
On the date of the blog carnival, the host publishes a post with links to each of the participants’ entries. Typically, the host will write a summary of each link, but it’s up to the host how he or she wants to display the links to the various entries. When the blog carnival post is published by the host, readers of the host’s blog will have easy access to a variety of posts related to a topic of interest to them.
Each participant is expected to promote the blog carnival on their own blogs in advance of the carnival thereby driving traffic to the host’s blog. The assumption is that when the carnival date arrives, the host’s readers will want to read the various participants’ entries to the carnival and will click on those links to visit the participants’ blogs thus driving new traffic to the participants’ blogs.
Often a blog carnival is an ongoing event with the host running the carnival weekly, monthly or quarterly, but they can be one-time events as well. Blog carnival hosts may put out a call for content on their own blog or by contacting other bloggers they know that blog about the carnival’s topic. Alternatively, there are websites that operate as central locations for blog carnival hosts and participants to find each other. For example, BlogCarnival.com provides a place for carnival hosts to promote their upcoming blog carnivals and ask for submissions from other bloggers. If you’re interested in hosting a blog carnival or finding an open carnival to join with your own submissions, BlogCarnival.com is a great resource.
Source: about
Video Marketing is one of the hottest and newest forms of internet marketing. It allows you to get your website to rank on the first page of Google, Fast! And you don’t even need a website.
Video Marketing is just like a TV commercial but much more effective. You demonstrate your product or service and list your website address and/or your phone number. So even if you don’t have a website you can drive traffic to your store or to your phone number.
A benefit of video marketing is that, unlike a TV commercial where most of us just turn to a different channel or go into another room, people searching the internet are actually interested in what you have, as long as your video commercial is interesting. You’ll have targeted eyes reading every word or listening to everything you have to say. Best of all it’s free.
Video marketing is a fairly new concept, however, a lot of experts and internet marketing specialists still doubt its effectiveness. People often worry that the time spent creating an online video might be better spent using some of the other typical methods of internet marketing or search engine optimization.
But why does video marketing work?
Because it’s: Simple, Easy, and Convenient. SIMPLE: because an internet video can be created in a few minutes to a few hours. EASY: because your prospects don’t have to do anything except sit back and watch with just a click of a mouse. And CONVENIENT: because watching and listening is always easier than reading, and it usually takes less of their time.
I discovered video marketing a few years ago after seeing some of the top internet marketers using it to capture my email address and information. I didn’t quite understand how to implement it into my marketing efforts but I did realize the power of it. So I bought a domain name that was available so I could build a website at a later date.
Video marketing gives you the power to show your message to your prospects without the need for them to thoroughly read any content.
But, the most important benefit of video marketing is its visibility. Not only is it easy to advertise on a lot of free video sharing websites, but it can also be sent around the web without fearing that it loses its ability to get traffic to your site. The social sharing or viral flexibility is also its strongest point.
You can also have videos in your website, upload them to many video sharing sites, or have them bookmarked in social bookmarking sites, which will not only provide you with many backlinks to your site but also get you a ton of FREE traffic. This is where video marketing has many advantages over article marketing.
We all know articles can just be copied and forwarded along in emails. But, people don’t actually like to share content as much as they like to share videos, which can be much more entertaining.
Video marketing is now a whole lot easier and more convenient to utilize, especially with all the web 2.0 and social media sites that support video, like YouTube.
People say the secret to marketing is creativity. Video marketing certainly allows you to be very creative, uncover ideas and open your imagination. Discover creativity and success with video marketing.
Source: Promotionworld
As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are.. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?
The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.
Another factor worth mentioning is a Keyword. What is a Keyword?
A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.
However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about.
6 On-Site SEO Factors That Can Influence Your SERP Ranking:
* The Title of the Page
* The keywords used in the text on your website
* The keywords are used in H1 Tags
* Keywords used in your domain name
* Keywords used in the URL of a webpage
* Meta Keywords
3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:
Backlinks to Your E-commerce Website
This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.
Quality of the Websites linking to your Website
Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhost’s official website or something along those lines.
The Age of Your E-commerce Website
The reason I listed this as an off-site related issue, because it really doesn’t fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.
I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.
Source: ozelwebtasarim
Team Nirvana is a blog which represents a stage where I let people be aware of what they can learn more from the tools already present and how they can optimize the tools and applications which are scattered and lying around the World Wide Web. I inform the readers of the better services and features provided by these applications. These applications, in the sense, which caters to the needs of the people and by comparing the products and apps, I tend to make you choose a better one rather than living and playing with a not-so-advanced-app.
Today, I would like to provide a collection of tools which can be used to check and the traffic of your site or blog and other options like:
Well, those are some of the important questions which you need an answer to and very detailed specs are provided to the end-user by many applications. But, one important thing is that, not a single application can provide complete details like these and at times you end up using 2 or 3 applications and at the end of the month or 3 months, you need to check all the statistics and correct yourself or emphasize yourself at a source. Now, lets know what are the different sites which provide you applications to track your progress in the sense of your website or blog.
Yes, that is actually a site name 
)Can find out what your visitors are clicking and reading through their Heat Maps)Some exclusive services like Heat Map have to be paid for. But, if you wish to track what the readers are checking on your web site, then it is advisable to go to the extra length and utilize this service.
Source: teamnirvana
Finding the perfect SEO tool amidst the many you may have tucked away for safekeeping can be tricky. Ann Smarty suggests organizing tools by task such as search, keyword and backlink. Marketers also can organize the tools by the frequency in which they are used.
Smarty provides instructions on how to use two organizational tools that might come in handy: Firefox and Wikipad. For Firefox, the bookmarks are searchable by title within any folder, so you can search stored SEO tools by any keyword, she writes.