Google, the main target for search engine optimization, has upset some web developers
this week with the announcement that it will begin to penalize slow-loading websites
in its search results listings. “Today we’re including a new signal in our search ranking algorithms.”

Although developers have known it was coming since the search engine giant wrote about it in December, the change was formally announced on Friday via its Webmaster Central blog.

Google’s Amit Singhal and Matt Cutts stated in their blog “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms.”

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