Business Intelligence should help analyze the growth 360 View

The need starts from data that has grown with business and we would like see to the 360 view of what we have done, and the usual trigger is need for
“my revenue increase”. The CEO speaks : I have had increase in sales over the year now what’s that i have done has played a role.
The manager speaks : Did my sales performance increase if yes let me see where i have been effective. I would like to dig the detail of what worked well. At the same instance a passing cloud : i need to track down the my sales indicator here on..
Certainly the story is not specific util the data(in form of stats) is put in, compared with the different periods, understand the moods of the change.
The data to study for is big now.
I know some of stratergies worked, i could see the results, now what is the direction it helped to achieve the goal that was set.
Was the revenue because of sales stratergies or
was it my customer service that helped achieve customer retention and made the customer comeback to purchase frequently, and not increasing my customer base rather
increasing the loyality for website. The customers find some one better, i have no replacement by customer base never saw an increase. next is what.
My sales will drop.
This is only one view, CEO Speaks. You want the assessment of same in 360 view. The goal is revenue increase. There are various
business operations, sales stratergies, marketing ideas that are done or planned. Connect all of them and with output as revenue, each one has too many parameters to
contribute to revenue. Using BI just to measure the output of each KPI does not help. The complex part is how all the KPI worked for a goal.  Use BI not just to measure the KPI for your important factors, use it to connect with goal.
Manager wants to connect output of promotions with sales which is connected to revenue increase, revenue again described the margin,
which describe the performance.
Next ask BI to handle this complexity of connecting, describing the performance. Let’s not see all data, it’s too much information.
KPI are meant to indicate the low and high, but on which stages was it low and high is the question that helps me understand what to do next.
CEO wants what are the contributions that have made a USP, it again connects with your revenue, as they are revenue generators.
The goal was to do ten things that are going to get me to next level. i want a monitoring system to help be track how they are performing,
and describe the growth rate using data.
Business Intelligence Platforms should be implemented to solve these problems, of answering real facts.

Google, the main target for search engine optimization, has upset some web developers
this week with the announcement that it will begin to penalize slow-loading websites
in its search results listings. “Today we’re including a new signal in our search ranking algorithms.”

Although developers have known it was coming since the search engine giant wrote about it in December, the change was formally announced on Friday via its Webmaster Central blog.

Google’s Amit Singhal and Matt Cutts stated in their blog “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms.”

View article

While i was reading through a paper, to understand the application life cycle i have come across how the technology development focus has changed. I see we have been doing the development almost the way the Today’s software are visualized, designed.

Yesterday’s technologies, teams, applications Today’s technologies, teams, applications
Designed to last Designed to change
Tightly coupled Loosely coupled, modular
Integrated silos Compositions (of services, of applications)
Code-oriented Process-oriented
Rigid sequential development Interactive and iterative development
Cost-centered Business-oriented
Homogeneous Heterogeneous

The above tabular representation describes the direction development is moving towards. Features/Dashboards of a website are visualized to be plug-in, that works more by enable/disable methodology.  Layers of a framework are designed to interact collectively or provide a service independently.

ref : http://go.techtarget.com/r/11311925/8333341/3?kasid=1268999265257

Yesterday’s                       Today’s
technologies, teams, applications technologies, teams, applications
Designed to last                  Designed to change
Tightly coupled                   Loosely coupled, modular
Integrated silos                  Compositions (of services, of applications)
Code-oriented                     Process-oriented
Rigid sequential development      Interactive and iterative development
Cost-centered                     Business-oriented
Homogeneous                       Heterogeneous

It’s hard to keep up with the latest and greatest SEO tactics. Add thousands (or even millions of pages) and corporate hoops to jump though, and that is the hell an enterprise SEO point person deals with every day. Educating key decision makers, overcoming budget issues and keeping everyone on the same page were all challenges addressed at the Enterprise Level SEO session at Search Engine Strategies New York.

The session, moderated by Seth Besmertnik CEO of Conductor Inc,  hosted a powerhouse panel of Ray “Catfish” Comstock Director of SEO at BusinessOnLine, Guillaume Bouchard Co-Founder and CEO of NVI  and SES Advisory Board members, Bill Hunt President of Black Azimuth Consulting and SES Advisory Board member and Crispin Sheridan Senior Director of Search Marketing Strategy at SAP.

First up was Catfish.

Enterprise SEO Challenges

  • Structure (what to do, sequence of activities)
  • Internal logistics
  • Research and development
  • Reporting/analytics/how to measure success

Catfish provided an easy-to-use , easy-to-understand table for prioritizing SEO at an enterprise level.

Get your foundational keywords & SEO elements first, then expand.

Bill Hunt came up next to discuss what enables success in enterprise SEO programs.

  • Challenges to Be Considered
    • Many brands & products
    • Multiple language versions
    • Numerous SEO programs
    • Wide range of roles to be included to make changes
  • Enabler: Global Center of Excellence
  • Enabler:  Search Knowledge Bases
    • Collect and share best practices with the wider team
  • Enabler: Search Engine Style Guide
    • A way to beat the agencies building your website into submission
    • Forces people to comply
  • Enabler: Keyword Management System
    • Ensures focus on most important keywords
    • Monitor keyword level performance across business units
    • Monitor trends and opportunities
  • Enabler: Always On – Critical Phrase Optimization
    • Identify keywords and corresponding “preferred landing pages” (make sure it’s the right page!)
    • Establish business rules to trigger page audits and PPC activities with Neo
    • Ensures focus on most important keywords
  • Enabler: Simplified Activity Reporting
    • Identify 5 things you did this reporting period
    • Identify 5 outcomes that moved the needle
    • Identify 5 things you will do next reporting period
    • Develop 3-5 minute video to highlight your reporting
    • Share results, good or bad, with everyone
  • Enabler: Deploy Business Unit Performance Metrics
    • Leverage scorecards for governance to ensure consistent global performance goals are achieved
    • Helps prioritize resource allocation
    • Effectively blend paid search and natural search for brand awareness and lead generation
  • Enabler: PR & Social Media Integration
    • Most squandered opportunity in industry
    • Share keywords and landing pages to ensure integration
    • Generates the right links to key pages
  • Enabler: Get a Handy Reference

Sheridan gave his personal corporate experience at SAP, a large multinational software company with close to 50,000 employees and 12 million users in over 120 countries.

Issues

  • Long sales cycle
  • Large sites
  • Multiple countries/language
  • Challenges of educating key stakeholders
  • Budgeting issues
  • Implementation hurdles
    • CMS issues
    • IT team challenges

Start With Business Goals

  • Branding, leads, sales
  • Search efficiency
  • Search synergy (PPC/SEO)

Prioritize Top Issues

  • Multiple languages
  • Duplicate content
    • English (global, US, Americas, Canada, UK, NZ, Australia, etc.)
    • Spanish (Spain, Mexico etc.)
  • Complex content supply chains
    • Differing models by country/region/product
  • Lack of tools and skills

Select Enterprise SEO Tactics

  • Content
    • Keyword cluster research
    • Keyword mapping = existing content + identify content gaps
    • Localization/translation
  • Local links
    • Social media/ add this
    • Local partners
  • Canonical tagging
    • Tell search engines which duplicate page is “master” to rank for that one
  • Tools
  • Training and education

Prioritize keywords with a cluster approach.

Next: Focused on Existing Content (“ah ha!”)

  • Decision makers wanted key term “solutions for small business” = 1,000 searches/month
  • BUT keyword research revealed more people search for “small business software” = 135,000/month

As Sheridan said, “Who cares what they want? Fish where there are fish!”

Net New Content: Harder Sell, Needed Proof

  • Identify content gaps
  • Create new content to match customer searches
  • Demand generation optimized the landing page (akin to PPC landing pages)
  • Convert at 2x site average
  • Then, syndicate to multiple local language sites
  • The proof in traffic and leads/ROI = buy-in and budget

Pay Attention to Universal SERPs

  • Having a #1 rank with text link isn’t the end of the story…
  • Blended search is huge- get a video in the SERPs, get maps into local
  • These results push down competition and create a grander presence for your brand

Links: Deep & Local via “add this” and Outreach

  • Allows users to share, bookmark and link
  • Sheridan got 35,000 inbound links from this!

Tools: Insights & Recommendation Engine

  • SEOlabs

SEO Driven Leads and Optimization Action

  • Promote your successes!

Lastly, Bouchard gave hope to the little guy by comparing the advantages and disadvantages of both small and large companies. Lest we forget, size impacts SEO strategies.

Runner-Up Insights

  • Smaller corporate structures and fewer departments involved…
    • …are more agile, flexible
    • …have less aversion to risk (but need to catch up with the leader)
    • …are more open to make room for SEO to bridge gaps between them and the leading brand
    • …have faster access and bigger impact on board members/key decision makers
    • …dedicate a bigger chunk of the overall budget to SEO
    • …face less risk of losing momentum
    • …don’t have a lot of other properties available to leverage existing linkjuice
    • …team up with other runner-ups and relevant verticals to compensate
    • …leverage smart crowd sourcing in order to compete in terms of content (UGC)

Leader Insights

  • Larger corporate structure and several departments…
    • …have ridged development, security and a slower release cycle
    • …have legacy products, which implies less bus model flex
    • …have heavy aversion to risk
    • …have short term management
    • …usually focus on keeping pace vs. bridging gaps
    • …have limited access and near irrelevancy toward board
    • …allocate a small chunk of their budget to SEO
    • …dumps SEO down the corporate chute - rarely a c-level project
    • …have several existing properties to spread existing linkjuice
    • …need to created global strategy

Bottom Line
With similar SEO budgets in absolute dollars:

  • Runner-up will have a better product, and possibly be bought out
  • Leader will lose momentum as stakeholders change and histories become lost or forgotten
  • Both can reach similar results online, but runner-up will generate better results over time!

Advice for Runner-Up: Leverage that agility and flexibility. Use social media and crowd sourcing to your advantage..

Advice for Leaders: Keep up momentum at all cost. Ensure ideal transitions.

When you start a website, no matter if you have chosen a top business hosting package or a cheap website hosting package, you will find various website analysis tools in your web hosting admin panel. Website analysis tools, such as Awstats, are typically included in both business hosting and cheap website hosting packages and these tools are indeed good. However, if you want options when it comes to website analytics tools, here are some suggestions.

JAWStats

website analysis

If you like Awstats, you will certainly appreciate JAWStats as well. JAWStats runs in conjunction with Awstats and produces more graphics than Awstats.

goingup!

website analysis

Goingup! is one more tool website stats freaks will love because it offers many kinds of statistical data, which is represented in visually attractive ways. A substantial part of the functionality of goingup! is SEO-related, so if you don’t use any other SEO-tools, this tool will do this job as well.

Clicky

website analysis

Clicky also made the list of useful website analysis tools not only because it has tons of great features but also because it is one of the few website analysis tools you can use from your iPhone.

Google Analytics

website analysis

Google Analytics is rightfully considered one of the best because it is really a comprehensive tool, which gives you tons of useful data about your site.

W3Counter

website analysis

W3Counter is a free, hosted website analytics solution for answering the key questions about your website: who’s your audience, how they find your site, and what interests them.

Woopra

website analysis

Woopra is another excellent website analysis package. It has many, many features and there are webmasters, who name Woopra, not Google Analytics, the most comprehensive website analysis tool.

W3Perl

website analysis

W3Perl can use server’s logfiles and/or be used as a page tagging tool. The perl scripts analyze logfiles and produce HTML/PDF reports. It can be run from the command line or from the web interface.

Piwik

website analysis

Piwik has all the features you can expect from analysis application. Its main advantage is that its features come in the form of plugins, which means you can choose which features to get and which to skip.

TraceWatch

website analysis

TraceWatch lets you keep track of the visitors to your website in real time with detailed statistics and deep analysis using an innovative user interface for FREE and helps you make your website more effective. It can be easily installed on any website supporting PHP and MySQL. You only need to upload some files to your server.

Snoop

website analysis

Unlike almost all the other tools on the list, which are either used on the server of their developer, or have to be installed on your web host, Snoop is a desktop application. Snoop has a Windows and Mac version and after you install it, it runs in your tray and you get notified if an important event on your site occurs.

Certainly there are other great and useful website analysis tools in addition to the ones we have listed. If you try them and see that they aren’t what you are looking for, rest assured – there are many more website analytics tools for you to try! You can always start with the website analysis tools in your web hosting account but sooner or later you will feel the need to find more tools and get more data in addition to what you are getting for free with your business hosting or your cheap website hosting.

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