I came across this fascinating video titled Are we in control of our own decisions? by Dan Ariely who is a Behavioral economist. In the video he was talking about research findings to show how we’re not as rational as we think when we make decisions – meaning, most of the times, we think we make the decisions, but we actually don’t. We are primed / oriented to behave in a particular manner. I thought we can draw a lot of inferences and lessons for our conversion activities and user experience / website design / graphics efforts.