by Steven Berglas, Ph.D. in Forbes Magazine
Failure is an option. It’s how you cope with it that counts.
In 30 years as a psychotherapist and coach to entrepreneurs, I have not worked with one who failed to tell me, irrespective of how it was faring at the time, that his business would ultimately succeed.
What entrepreneurs don’t realize (and, yes, dear reader, I am talking to you) is that an “I am born to win” bravado blocks them from responding in an optimal manner when things inevitably go awry. In those moments, rigid thinking is the path to perdition. If business owners hope to survive, they must have the cognitive capacity to adjust, redirect and rebound.