Every One has a Job and a task to perform. We do our task daily and perform it to get good results. But to do the same job with enthusiasm and passion makes job satisfaction. Think from a different angle and you will also enjoy the work.

It would look funny, but I compare my job with various interesting fields such as Film industry, Cricket, War and so on. Today, I will explain the PSEM with Film Industry.

What is PSEM?

PSEM – Paid Search Engine Marketing

Currently, we use Google Adwords as a platform to advertise our websites to general public of various countries (who use Google search engine to find any website).

We pay Google search Engine to show our Ads on right side of the Google search page. For Example, if some one types “send gifts to USA” in search box of Google, the results will show down. But you can also find relevant search results (under Sponsored Links) on right hand side. Those are Ads of PSEM.

These ads consist of Heading (Blue color), Ad Copy – Description of two lines (black color) and website URL (green color). The interesting part of the Adwords (PSEM) is that Google charges an amount only when a person clicks on the ad that is displayed on search page. The person who clicks may purchase from our site or leave the site. We loose few cents or Dollars assigned for the keyword “send gifts to USA”.

For making a Film, the most important thing is Script. If you have top star cast, big budget, foreign locations but a poor script or a bad story line, the film is a flop. Similarly, if the concept of your Ad is not clear, you will not get clicks or sales. For example, to promote your website on mother’s day, you have used top keywords, used excellent grammar in your ad with appropriate punctuations, But your Ad does not consist of words such as “gift for your mother” or “send surprise gifts to your mom”. Then how can we expect results from these ads.

I would consider Keywords as star cast. We all know that people are eager to watch movies of high paid actor or actress. But those films are rarely a hit. If we always use high value keywords (such as “send flowers” – value for click would be approx $2.00). We will loose money if people just click without purchasing. So, I add unique keywords that are available for around $0.25 to $0.45. There is less risk and if we get a sale on these few cents it covers the loss of high paid keywords. Imagine, why directors add comedy scenes with few comedians in action and sometimes even in tragedy movies.

A Director will be given a budget from producer to complete a film within certain time period. Now according to the budget, Director will decide location for songs and fights. Similarly, Client will provide with certain budget and expects to get results from their website. So depending upon the budget, we target our ads to be displayed in the countries where there are chances of people to purchase.

Previously, songs were shot in Switzerland (very costly), but now a days, songs are shot indoor with high graphics or near Krishna river or Film city. I sometimes try to target the ads to Netherlands and Norway apart from USA and UK. Instead of targeting top countries, I do take small risk by focusing on new countries and we got sale.

There are certain rules and patterns in Google (which all will follow). But the tricks and utilizing of unique keywords is in our hands. The main aim of PSEM is to get the revenue from what we have invested. The mantra should be “Less investment & High profit”. It is not important how you make the film, but it should be worth while to watch. The movie should be –“Paisa Wasool”.

-Syed Nouman
Paid Search Engine Marketing Executive