by Steven Berglas, Ph.D. in Forbes Magazine

Failure is an option. It’s how you cope with it that counts.

In 30 years as a psychotherapist and coach to entrepreneurs, I have not worked with one who failed to tell me, irrespective of how it was faring at the time, that his business would ultimately succeed.

What entrepreneurs don’t realize (and, yes, dear reader, I am talking to you) is that an “I am born to win” bravado blocks them from responding in an optimal manner when things inevitably go awry. In those moments, rigid thinking is the path to perdition. If business owners hope to survive, they must have the cognitive capacity to adjust, redirect and rebound.

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When I am looking around the affiliates. I have found a site speaking about Pickupflowers, and we have once again proved that we are best and unique. Check out our few qualities which had Impact on the online florist market.

#2
PICKUPFLOWERS

Pickupflowers ran a very close 2nd since they provide two services that no other florist offers. They offer delivery to over 80 countries which is a huge plus in our book.

The second service they offer is, if you have any questions while shopping on their awesome website, you can click on live chat and a real live person will help you.

In addition to flowers and gift baskets, Pickupflowers offers bonsai trees, ready to grow bulbs and wreaths. When you visit this site, read all the outstanding testimonials. Find out why their customers keep coming back again and again.

http://www.top-3-review.com/florists/

Congrats eZians…
Cheers…( – _ – )

How to think what no one else thinks

By Paul Sloane

How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else. There are dominant ideas in every field. The innovative thinker purposefully challenges those dominant ideas in order to conceive new possibilities.

Albert Szent-Gyorgyi, who discovered Vitamin C, said, “Genius is seeing what everyone else sees and thinking what no-one else has thought.” If you can identify the standard viewpoint then survey the situation from a different viewpoint you have an excellent chance of gaining a new insight. When Jonas Salk was asked how he invented the vaccine for polio he replied, “I imagined myself as a virus or cancer cell and tried to sense what it would be like.”

Ford Motor Corporation asked Edward de Bono, who originated the concept of lateral thinking, for some advice on how they could clearly differentiate themselves from their many competitors in car manufacturing. De Bono gave them a very innovative idea. Ford had approached the problem of competing from the point of view of a car manufacturer and asked the question, “How can we make our cars more attractive to consumers?” De Bono approached the problem from another direction and asked the question, “How can we make the whole driving experience better for Ford customers?” His advice was that Ford should buy up car parks in all the major city centers and make them available for Ford cars only. His remarkable idea was too radical for Ford who saw themselves as an automobile manufacturer with no interest in the car parks business.

The spectators at the Olympic Games in Mexico City in 1968 were amazed to see a young athlete perform a high jump with his back to the bar. Until then, every high jumper ‘rolled’ over the bar with his or her face down. Dick Fosbury, and American, introduced an entirely new approach, the ‘flop’, leaping over with his back close to the bar and his face up. Fosbury was ranked 48th in the world in 1967; yet in 1968 he caused a sensation when he won the Olympic Gold Medal with his unprecedented technique and a leap of 2.24metres. What he introduced was literally a leap of the imagination – and it revolutionized high jumping. Nowadays all the top jumpers use his method. He thought what no-one else thought and conceived a new method.

How can we force ourselves to take a different view of a situation? Instead of looking at the scene from your view try looking at it from the perspective of a customer, a product, a supplier, a child, an alien, a lunatic, a comedian, a dictator, an anarchist, an architect, Salvador Dali, Leonardo da Vinci and so on. Apply the What if? technique. Challenge all the common assumptions. If everyone else is looking for the richest region, look for the wettest. If everyone else is facing the bar then turn your back on it.

If you had to study a valley, how many ways could you look at it? You could look up and down the valley; you could scan it from the riverside or stand and look across it from each hillside. You could walk it, drive along the road or take a boat down the river. You could study a satellite photo. You could peruse a map. Each gives you a different view of the valley and each adds to your understanding of the valley. Why not do the same with any problem? Why do we immediately try to frame a solution before we have approached the problem from multiple differing perspectives?

The great geniuses did not take the traditional view and develop existing ideas. They took an entirely different view and transformed society. Picasso took a different view of painting; he saw cubes, shapes and impressions instead of accurate images. Einstein imagined a new approach to physics; a world where time and space were relative. Darwin conceived a different view of the origin of species; he saw how they might have evolved rather than been created. Each of them looked at the world in a new way. In similar fashion Jeff Bezos took a different view of book retailing with Amazon.com, Stelios took a new perspective on flying with Easyjet, Swatch transformed our view of watches and IKEA changed the way we buy furniture.

If we can attack problems from entirely new directions then we can think of things that conventional thinkers miss. It gives us unlimited possibilities for innovation.

Source: InnovationTools

A Man came home from work late, tired and irritated, to find his 5-year old son waiting for him at the door.

SON: ‘Daddy, may I ask you a question?’

DAD: ‘Yeah sure, what it is?’ replied the man.

SON: ‘Daddy, how much do you make an hour?’

DAD: ‘That’s none of your business. Why do you ask such a thing?’ the man said angrily.

SON: ‘I just want to know. Please tell me, how much do you make an hour?’

DAD: ‘If you must know, I make $50 an hour.’

SON: ‘Oh,’ the little boy replied, with his head

down..

SON: ‘Daddy, may I please borrow $25?’

The father was furious, ‘If the only reason you asked that is so you can borrow some money to buy a silly toy or some other nonsense, then you march yourself straight to your room and go to bed. Think about why you are being so selfish. I don’t work hard everyday for such childish frivolity’s.’

The little boy quietly went to his room and shut the door.

The man sat down and started to get even angrier about the little boy’s questions. How dare he ask such questions only to get some money?

After about an hour or so, the man had calmed down , and started to think:

Maybe there was something he really needed to buy with that $25.00 and he really didn’t ask for money very often The man went to the door of the little boy’s room and opened the door.

‘Are you asleep, son?’ He asked.

‘No daddy, I’m awake,’ replied the boy.

‘I’ve been thinking, maybe I was too hard on you earlier’ said the man. ‘It’s been a long day and I took out my aggravation on you. Here’s the $25 you asked for.’

The little boy sat straight up, smiling. ‘Oh, thank you daddy!’ he yelled. Then, reaching under his pillow he pulled out some crumpled up bills.

The man saw that the boy already had money, started to get angry again.

The little boy slowly counted out his money, and then looked up at his father.

‘Why do you want more money if you already have some?’ the father grumbled.

‘Because I didn’t have enough, but now I do,’ the little boy replied.

‘Daddy, I have $50 now. Can I buy an hour of your time? Please come home early tomorrow. I would like to have dinner with you.’

The father was crushed. He put his arms around his little son, and he begged for his forgiveness.

It’s just a short reminder to all of you working so hard in life. We should not let time slip through our fingers without having spent some time with those who really matter to us, those close to our hearts. Do remember to share that $50 worth of your time with someone you love.

If we die tomorrow, the company that we are working for could easily replace us in a matter of hours… But the family & friends we leave behind will feel the loss for the rest of their lives.

Regards

Amit.

Every One has a Job and a task to perform. We do our task daily and perform it to get good results. But to do the same job with enthusiasm and passion makes job satisfaction. Think from a different angle and you will also enjoy the work.

It would look funny, but I compare my job with various interesting fields such as Film industry, Cricket, War and so on. Today, I will explain the PSEM with Film Industry.

What is PSEM?

PSEM – Paid Search Engine Marketing

Currently, we use Google Adwords as a platform to advertise our websites to general public of various countries (who use Google search engine to find any website).

We pay Google search Engine to show our Ads on right side of the Google search page. For Example, if some one types “send gifts to USA” in search box of Google, the results will show down. But you can also find relevant search results (under Sponsored Links) on right hand side. Those are Ads of PSEM.

These ads consist of Heading (Blue color), Ad Copy – Description of two lines (black color) and website URL (green color). The interesting part of the Adwords (PSEM) is that Google charges an amount only when a person clicks on the ad that is displayed on search page. The person who clicks may purchase from our site or leave the site. We loose few cents or Dollars assigned for the keyword “send gifts to USA”.

For making a Film, the most important thing is Script. If you have top star cast, big budget, foreign locations but a poor script or a bad story line, the film is a flop. Similarly, if the concept of your Ad is not clear, you will not get clicks or sales. For example, to promote your website on mother’s day, you have used top keywords, used excellent grammar in your ad with appropriate punctuations, But your Ad does not consist of words such as “gift for your mother” or “send surprise gifts to your mom”. Then how can we expect results from these ads.

I would consider Keywords as star cast. We all know that people are eager to watch movies of high paid actor or actress. But those films are rarely a hit. If we always use high value keywords (such as “send flowers” – value for click would be approx $2.00). We will loose money if people just click without purchasing. So, I add unique keywords that are available for around $0.25 to $0.45. There is less risk and if we get a sale on these few cents it covers the loss of high paid keywords. Imagine, why directors add comedy scenes with few comedians in action and sometimes even in tragedy movies.

A Director will be given a budget from producer to complete a film within certain time period. Now according to the budget, Director will decide location for songs and fights. Similarly, Client will provide with certain budget and expects to get results from their website. So depending upon the budget, we target our ads to be displayed in the countries where there are chances of people to purchase.

Previously, songs were shot in Switzerland (very costly), but now a days, songs are shot indoor with high graphics or near Krishna river or Film city. I sometimes try to target the ads to Netherlands and Norway apart from USA and UK. Instead of targeting top countries, I do take small risk by focusing on new countries and we got sale.

There are certain rules and patterns in Google (which all will follow). But the tricks and utilizing of unique keywords is in our hands. The main aim of PSEM is to get the revenue from what we have invested. The mantra should be “Less investment & High profit”. It is not important how you make the film, but it should be worth while to watch. The movie should be –“Paisa Wasool”.

-Syed Nouman
Paid Search Engine Marketing Executive