Good post from the blog of Zeus Jones
This post is about how an aspect of internal operations that has been made transparent to customers and in doing so has become a driver of loyalty or additional business.
As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are.. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?
The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.
Another factor worth mentioning is a Keyword. What is a Keyword?
A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.
However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about.
6 On-Site SEO Factors That Can Influence Your SERP Ranking:
* The Title of the Page
* The keywords used in the text on your website
* The keywords are used in H1 Tags
* Keywords used in your domain name
* Keywords used in the URL of a webpage
* Meta Keywords
3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:
Backlinks to Your E-commerce Website
This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.
Quality of the Websites linking to your Website
Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhost’s official website or something along those lines.
The Age of Your E-commerce Website
The reason I listed this as an off-site related issue, because it really doesn’t fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.
I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.
Source: ozelwebtasarim
These days team building is the key to success, you would have heard it many times isn’t it. It is of vital importance that you socialize with your team and become a part of it rather than thinking to be a part of it at a later stage. Many people in their workplace would have seen team building and practiced it also and few understand the experience of how to work in a team. In simple words could be the output of feeling a part of something larger than you.
In team oriented environment you work with the other player to effectively produce the results and thereby contribute to the overall success of the organization. Inspite of the fact you have a particular job function, and belong to a particular department, the fact lies that everyone is associated with the accomplishment of the organization’s mission and its objectives. The objectives drive your action and the actions serve towards the objectives.
However in the real time scenario the team work success happens with focused activities and goals. There is so much scope for problems to pop up.
These can be possible because different personalities, the wish to get authority and dominance, lack of commitment levels, or it could also be because of lack of agreement on the ways or means towards the achievement of goals. Hence there arises a need for a good team leader to set things right.
Here are some of the tips, techniques can help you to build a team that is co-operative and effective as well:
• Ensure that there is complete clarity of team goals. Be sure that there is complete understandability of the goals among all the team members.
• Have a check that the team members know what their responsibility is and ensure that there is no overlapping of tasks. Sometimes there may be chances that two team members may be inclined towards getting control over the same area. Make sure you divide that area according to their individual strengths and give them complete control over that task.
• Develop a relationship of trust by spending time with each of your team member and developing environment of honesty. Provide opportunities to the team members so that they develop a sense of belongingness towards the team and feel comfortable to speak frankly. This can be done by giving them some time to speak for socializing with each other; all these activities in turn will encourage openness.
• It would be a very effective idea if you take an effort to involve all the team members for decisions that depend on team consensus. This would increase their satisfaction levels and give them a feeling of self importance.
• It is important that you not only give the negative feedback but be generous positive feedback also.
Team building can pose many challenges but it is of vital importance that you resolve them and don’t leave it to chance.
Source: 1888articles
Neilsen has a really interesting report out covering the online landscape. I highly recommend looking at it. I found it as valuable as the McCann Social Media Wave 3.0 study done last year.
The study covers the obvious shift in audience we’re all witnessing in front of our eyes. Newspapers are evaporating and social media sites are exploding.
Main conclusions:
- Online web usage is getting a longer tail – McCann uncovered more website categories growing in popularity
- Video and social media have the steepest growth curves
- Long form video is growing
- Mobile internet usage is exploding
The engaging brand present a talk with Nick McCormick who is a delivery manager for an IT services company and who has
written a great little book on tips and practical advice for managers
called Lead Well and Prosper. What is good about this book was the realism…he talks about moving from mediocre to great!! Nick and I discuss
- Is management as a skill in crisis?
- The importance of managers having a realistic look at their own development and skill level.
- Why is management so difficult?
- Tips on moving from reading about management to becoming a better manager.
- How change is uncomfortable.
- How to make time for development in your busy schedule.
- How power does not come from a title
- What would be the best tip that Nick could give to improve your management skill?
- How it is not difficult to stand out as a good manager as there is so many mediocre ones out there!
Don’t forget to subcribe to the show in iTunes or on the Blubrry site.