Neilsen has a really interesting report out covering the online landscape. I highly recommend looking at it. I found it as valuable as the McCann Social Media Wave 3.0 study done last year.
The study covers the obvious shift in audience we’re all witnessing in front of our eyes. Newspapers are evaporating and social media sites are exploding.
Main conclusions:
- Online web usage is getting a longer tail – McCann uncovered more website categories growing in popularity
- Video and social media have the steepest growth curves
- Long form video is growing
- Mobile internet usage is exploding